Assistant Brand Manager – Nutraceuticals

The Assistant Brand Manager – Nutraceuticals will play a pivotal role in a rapidly expanding supplement brand, focusing on driving product-market fit, pricing strategies, and distribution channels. This position offers direct interaction with senior leadership and requires a proactive approach to market research, product launches, and brand positioning. The role is based at Site II, near Gulshan-e-Maymar, Karachi, with a work schedule from Monday to Friday, 9:00 AM to 5:00 PM, including alternate Saturdays. This is an in-person role that demands strong collaboration across teams to elevate the brand’s presence in retail, e-commerce, and pharmacy sectors.

Key Responsibilities
- Lead comprehensive market research initiatives and manage the end-to-end process of product launches.
- Identify and develop new distribution channels and strategic partnerships to expand market reach.
- Define and execute product positioning, packaging, and launch strategies that resonate with target customers.
- Conduct competitor benchmarking and provide data-driven pricing recommendations to maintain competitive advantage.
- Drive growth across retail, e-commerce, and pharmacy platforms by implementing effective sales and marketing tactics.
- Plan and oversee digital, retail, and trade marketing campaigns to enhance brand visibility and customer engagement.

Required Qualifications
- A Pharm-D degree or MBA, preferably with a focus on marketing or pharmaceutical management.
- 2 to 3 years of relevant experience in pharmaceutical or nutraceutical marketing.
- Solid understanding of the marketing mix (4 Ps) and proficiency in digital marketing metrics such as Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates.
- Strong negotiation abilities combined with analytical skills to interpret market data and optimize strategies.

Preferred Qualifications and Benefits
Candidates with a demonstrated ability to work in fast-paced environments and a passion for health and wellness products will find this role rewarding. The company offers several benefits to support employee well-being and job satisfaction, including:
- Transport facility to ease daily commuting.
- Two performance-related bonuses annually.
- Provident Fund (PF) contributions to support long-term financial security.
- Leave encashment options for unused leave days.
- Complimentary lunch provided during working hours.

The monthly salary range for this position is Rs. 100,000 to Rs. 150,000, reflecting experience and qualifications. This role is ideal for professionals seeking to advance their career in brand management within the nutraceutical sector while contributing to a dynamic and growing organization.