Assistant Brand Manager

Our client is a rapidly growing nutraceutical and supplement brand in Pakistan, focused on delivering high-quality health and wellness products. They are currently seeking a Brand & Marketing Manager to lead the development and execution of the brand’s strategy. This role is suited for a proactive professional who will oversee product launches, drive channel expansion, and strengthen the company’s market position through innovative marketing initiatives.

Key Responsibilities
- Develop and implement the overall brand strategy and positioning to align with the company’s objectives.
- Lead market research efforts and manage product launches from initial concept through to execution.
- Identify new distribution channels and build retail partnerships to broaden market reach.
- Provide strategic guidance on product positioning, packaging, and launch plans to enhance market impact.
- Conduct competitor analysis and recommend pricing strategies that balance competitiveness with profitability.
- Drive sales growth across multiple channels, including retail stores, e-commerce platforms, and pharmacies.
- Plan and execute promotional campaigns across digital media, retail outlets, and trade marketing activities.

Required Qualifications
- Pharm D degree along with an MBA in Marketing, or a business-related degree with a strong marketing emphasis.
- 2 to 3 years of experience in marketing or brand management within pharmaceutical or nutraceutical industries.
- Solid understanding of digital marketing metrics such as Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion tracking.
- Strong negotiation skills for managing vendor and distributor relationships effectively.
- Analytical mindset with the ability to interpret data and make strategic marketing decisions.

Work Location
- This position requires the candidate to work on-site at the company’s office.

This role offers an exciting opportunity to contribute to a vibrant and expanding brand in the health and wellness sector. The company fosters a collaborative environment that values strategic thinking, innovation, and professional growth.