Assistant Manager – Demand Generation

Software Finder is seeking a detail-oriented and analytical Assistant Manager – Demand Generation to enhance our marketing operations and ensure seamless alignment with Sales. In this role, you will manage campaign workflows, maintain CRM data integrity, and deliver insightful reporting that transforms marketing efforts into a qualified sales pipeline. Collaborating closely with Marketing, Sales, and leadership teams, you will ensure every lead is tracked, nurtured, and measured throughout the entire B2B funnel. The ideal candidate thrives on data, identifies pipeline challenges, and translates complex metrics into actionable business strategies.

Key Responsibilities

- Manage end-to-end campaign workflows, including setup, launch, tracking, and ongoing optimization.
- Design and maintain lead nurturing journeys that effectively guide prospects through each funnel stage.
- Align marketing pipeline processes with Sales by defining lead criteria, scoring models, routing, and handoff protocols.
- Monitor campaign performance regularly and respond promptly to underperforming channels or workflows.
- Maintain CRM data accuracy and ensure compliance with data protection and privacy regulations.
- Diagnose and resolve pipeline issues such as lead leakage, attribution gaps, and lifecycle stage inconsistencies.
- Utilize Power BI and other analytics tools to analyze campaign performance, funnel metrics, and revenue impact.
- Develop dashboards and reports that support leadership decision-making and revenue forecasting.
- Track key performance indicators including MQLs, SQLs, conversion rates, cost per lead, and pipeline contribution.
- Convert performance data into clear insights and strategic recommendations for Marketing and Sales teams.
- Oversee structured data management in Excel and Google Sheets, emphasizing accuracy and scalability.
- Standardize processes for data cleaning, segmentation, analysis, and reporting to ensure consistency.
- Document workflows and best practices to maintain process uniformity across the team.
- Conduct regular data audits to uphold a clean and reliable database.
- Support strategic planning through audience analysis and evaluation of industry trends.
- Identify new target segments and growth opportunities using market and customer data.
- Translate research findings into actionable channel and campaign strategies.
- Collaborate closely with Sales teams to improve lead quality, follow-up efficiency, and conversion rates.
- Communicate performance updates, insights, and recommendations clearly to stakeholders at all levels.

Required Qualifications

- 4–6+ years of experience in Marketing Operations, Demand Generation, or Performance Marketing.
- Strong understanding of the full-funnel B2B lead lifecycle.
- Hands-on experience with CRM systems; HubSpot experience preferred.
- Advanced skills in Excel and Google Sheets, including pivot tables, lookups, and data analysis.
- Proficiency with Power BI or similar business intelligence and reporting tools.
- Strong analytical mindset with proven ability to troubleshoot pipeline and data issues.
- Experience collaborating closely with Sales teams.
- Ability to translate complex data into strategic business decisions.
- Excellent communication and stakeholder management skills.
- Highly organized and detail-oriented, with a strong focus on process and data quality.

Software Finder is a leading B2B SaaS marketplace dedicated to helping businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights. With a growing portfolio of software categories and a global user base, we are committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we seek talented professionals passionate about technology, customer success, and making a meaningful impact.