Assistant Manager – Growth & Performance

365 Care Group Private Limited

Lahore , Pakistan

Apply Now

Posted Recently 4 views Report Job

Position: Assistant Manager – Growth & Performance

Location: Lahore (On-site)

About the Role We’re looking for a data-driven growth marketer to lead our paid acquisition and funnel optimization efforts. As Assistant Manager – Growth & Performance, you’ll be responsible for scaling our customer base through Meta, Google UAC, TikTok, and emerging ad platforms while maximizing ROI. You’ll work closely with product, design, and CRM to create a seamless journey from first click to loyal customer. Key Responsibilities

Campaign Strategy & Execution: Plan, launch, and optimize paid campaigns across multiple channels, balancing short-term conversions with long-term LTV.
Funnel Optimization: Identify and fix drop-off points in the acquisition funnel using analytics and A/B testing.
Creative Testing: Collaborate with designers and video editors to test different hooks, formats, and messages.
Tracking & Reporting: Maintain accurate UTMs, build performance dashboards, and deliver weekly/monthly insights to leadership.
Budget Management: Allocate and manage monthly ad spend across channels with performance accountability.
Cross-Team Collaboration: Work with CRM on reactivation and retention campaigns, and with product on conversion-focused updates.

Required Skills & Experience

4–6 years in paid acquisition, growth, or performance marketing.
Strong track record of managing budgets above PKR 5M/month.
Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads Manager.
Experience with Google Analytics 4, Looker Studio, and attribution tools.
Comfort with rapid testing and iteration.
Industry Preference Fintech, Payments, E-commerce, or High-Growth Tech Start-ups

Job Type: Full-time Work Location: In person