Assistant Manager - Brand & Digital Marketing

Apex Group®

Posted 21 hours ago 12 views Report Job

Job Title: Assistant Manager – Brand & Digital Marketing

Reports To: Head of Sales & Marketing

Location: Lahore, Pakistan (On-site)

About Us Apex Group is one of Lahore's fastest-growing real estate development companies, built on a simple promise — Developing Happy Places. We don't just build properties; we craft communities and experiences that people are proud to call home.

EstateX is our bold new proptech venture — Pakistan's emerging platform for verified property data, transparent listings, and a smarter real estate experience.

About The Role We're looking for a Assistant Manager – Brand & Digital Marketing who is equal parts creative visionary and data-driven executor. This is a high-impact, blended role sitting at the intersection of Apex Group's real estate brand and the EstateX platform launch.

You'll lead a hybrid team of in-house creatives and outsourced specialists, own the full marketing funnel — from brand identity to performance campaigns

What You'll Own Brand Strategy & Identity

Define, protect, and evolve the Apex Group and EstateX brand across all touchpoints
Develop brand guidelines, tone of voice, and visual identity standards
Ensure consistent brand experience across digital, print, events, and in-person channels

Digital Marketing & Performance

Plan and execute paid campaigns across Meta, Google, TikTok, and property portals (Zameen, Bayut)
Own ROAS, CPL, and conversion targets — optimise continuously based on data
Manage SEO/SEM strategy to drive organic growth and platform visibility for EstateX
Oversee email marketing, WhatsApp campaigns, and CRM-based lead nurturing
Leverage AI tools to accelerate content creation, ad copywriting, and campaign ideation

Content & Creative Direction

Brief and manage in-house Graphic Designer and outsourced videographer/photographer
Oversee content calendar for social media, blog, property listings, and the EstateX platform
Ensure all creative output meets brand standards and campaign objectives

EstateX Platform Marketing (Pre-Launch)

Lead the EstateX go-to-market strategy ahead of October 2026 launch
Build pre-launch awareness, community engagement, and channel partnerships
Coordinate with the Platform Manager and tech team on UX copy, landing pages, and digital assets

Analytics & Reporting

Track KPIs weekly; present monthly marketing performance reports to leadership
Manage and optimise the marketing budget with full accountability for spend efficiency
Identify market trends in Pakistan's proptech and real estate landscape

Team & Vendor Management

Manage and mentor a blended team (in-house + outsourced)
Manage agency/freelancer relationships for video, photography, and specialist content

Requirements: Essential

4 to 5 years of experience in digital/brand marketing — real estate, proptech, or tech-adjacent experience is a strong plus
Proven track record managing paid campaigns (Meta Ads, Google Ads) with measurable ROAS outcomes
Hands-on experience with content strategy, social media management, and brand development
Comfortable working with creative teams — you can brief a designer, review a video script, and write sharp copy yourself
Strong analytical mindset — you make decisions with data, not gut alone
Proficiency in tools: Meta Business Suite, Google Analytics, Canva/Adobe suite, CRM platforms

Preferred

Experience with proptech platforms, real estate portals, or property marketing
Prior experience managing outsourced creative vendors or agencies
Familiarity with Pakistan's digital marketing landscape (Zameen.com, OLX, property portal advertising)
Understanding of SEO/content marketing for lead generation

Competencies That Will Set You Apart

Creative with commercial instincts — you know what looks good AND what converts
Self-starter who thrives in a lean, fast-moving environment
Excellent communicator — you can present ideas to leadership and brief a junior designer with equal clarity
Ownership mindset — you don't wait to be told; you identify the gap and fill it
Working knowledge of AI-powered marketing tools for content generation, ad copy, and creative workflows — you use AI to work faster, not as a replacement for strategic thinking