Assistant Manager - Business Development & Sales

AEDesign (Pvt) Ltd

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Assistant Manager - Business Development & Sales

SaaS / HR & Workforce Management Software

Position Level Assistant Manager / high-potential early-career Manager Location Lahore , Pakistan Employment Type Full-time Role Purpose We are looking for a high-calibre, commercially driven professional to develop and execute the go-to-market and sales plan for our HR & Workforce Management SaaS software. The role requires someone who can think strategically, build the sales process from the ground up, and personally generate leads, demonstrate the product, negotiate and close customers. Key Responsibilities · Develop the sales and go-to-market business plan, including target customer segments, sales channels, pricing recommendations and revenue targets.

· Build and manage a qualified B2B sales pipeline through proactive prospecting, networking, referrals, digital outreach and direct customer engagement.

· Identify and engage business owners, senior management, HR and other relevant decision-makers.

· Conduct product presentations and software demonstrations, understand customer requirements and develop appropriate commercial proposals.

· Negotiate commercial terms and close SaaS subscription agreements.

· Establish a disciplined sales process, CRM/pipeline reporting, follow-up cadence and sales forecasting.

· Develop partnerships, referral channels and other routes to market.

· Track competitors, customer feedback, pricing and market requirements, and provide structured recommendations to management and the product team.

· Support customer handover and onboarding after the sale and identify opportunities for account expansion.

Candidate Profile · Approximately 3-6 years of strong B2B business development or sales experience; exceptional younger candidates with a proven record will be considered.

· Preference for experience in SaaS, enterprise software, HRMS/HRIS, ERP, payroll, POS or other B2B technology solutions.

· Demonstrated ability to develop a sales plan or market-entry approach - not simply work from assigned leads.

· Strong new-business development, presentation, negotiation and closing skills.

· Commercially analytical and comfortable working with subscription pricing, targets, pipeline metrics and recurring revenue.

· Confident presenting software to senior decision-makers and able to understand technology quickly.

· Entrepreneurial, self-driven and comfortable building a new sales function with limited existing structure.

· Strong written and spoken English and Urdu.

· Bachelor's degree preferred; proven ability and sales performance are more important than the specific field of study.

Key Performance Indicators · Quality and execution of the sales / go-to-market plan

· Qualified pipeline generated

· Product demonstrations and proposals

· New customers acquired

· Monthly and Annual Recurring Revenue (MRR / ARR)

· Sales conversion rate and sales-cycle duration

· Achievement of monthly and quarterly revenue targets

· Customer retention and account expansion

Compensation Competitive fixed salary plus performance-based sales commission and incentives linked to new recurring revenue and achievement of sales targets. What We Are Looking For This is not a passive account-management role. We want a smart, ambitious and high-energy individual who can help build the commercial strategy, create opportunities and personally convert them into paying customers.