Assistant Manager Communication and Media

Ministry of Poverty Alleviation & Social Safety (PASS)

Pakistan

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This role is responsible for leading the internal and external communication efforts of the Programme by developing and implementing effective communication strategies that align with its objectives. The successful candidate will collaborate closely with implementing partners to support the design and execution of communication plans, with a particular emphasis on Behaviour Change Communication initiatives. A key part of the role is to ensure the Programme’s visibility while strictly adhering to the communication and branding guidelines established by the Islamic Development Bank (IsDB) and the Government of Pakistan.

Key Responsibilities

- Lead and coordinate all communication activities related to the Programme, both internally among stakeholders and externally to the public and partners.
- Develop comprehensive communication strategies that effectively support and promote the Programme’s goals and objectives.
- Provide guidance and assistance to implementing partners in creating and executing communication plans, focusing on Behaviour Change Communication to influence target audiences.
- Ensure all communication materials, messaging, and outreach efforts comply with the branding and communication standards set by IsDB and the Government of Pakistan.
- Enhance the Programme’s visibility through strategic messaging, media engagement, and outreach initiatives to maximize impact and stakeholder engagement.

Required Qualifications

- Demonstrated experience in managing communication strategies within development programmes or related sectors, with a strong track record of success.
- In-depth knowledge of Behaviour Change Communication principles and their practical application in programme settings.
- Proven ability to collaborate effectively with diverse stakeholders, including government agencies, implementing partners, and international organizations.
- Familiarity with branding and communication guidelines of international development institutions, ensuring compliance and consistency.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messages tailored to various audiences.

Preferred Qualifications and Benefits

- Experience working with international development banks, government projects, or similar large-scale development initiatives is highly desirable.
- A history of successfully increasing programme visibility and stakeholder engagement through strategic communication efforts.
- The position offers opportunities for professional growth within a dynamic and impactful development programme, contributing meaningfully to its success and outreach.

This position presents a unique opportunity to shape the communication framework of a significant development initiative. The incumbent will play a pivotal role in ensuring that the Programme’s objectives are effectively communicated and its achievements widely recognized, thereby supporting its overall mission and impact.