Assistant Manager - Demand & Connections

National Foods Limited is committed to growth by strengthening its brands, financial position, global footprint, and dedication to sustainability. We are seeking a dynamic professional to translate brand objectives and demand strategies into integrated campaign plans for a designated business unit. This role involves managing day-to-day campaign planning, agency coordination, execution, and performance monitoring across offline and online channels. The goal is to ensure campaigns effectively reach target consumers with clear communication while maintaining disciplined investment use. The position is responsible for delivering high-quality campaigns on time, within budget, and aligned with approved goals. Collaboration with content and influencer teams is essential to align media delivery with relevant creative activities.

Key Responsibilities

- Develop detailed campaign briefs, audience insights, channel recommendations, budget scenarios, and measurable objectives for managerial review. Translate approved strategies into actionable plans with agencies.

- Critically evaluate agency proposals against briefs, audience data, reach and frequency targets, channel roles, cost benchmarks, and previous learnings. Identify gaps and suggest improvements before final approval.

- Manage campaign timelines, dependencies, deliverables, and ensure launch readiness. Verify asset specifications, landing pages, tracking mechanisms, and approvals prior to release.

- Monitor campaign delivery, budget pacing, audience reach, frequency, and quality metrics. Investigate deviations and direct corrective actions within authorized limits.

- Recommend adjustments in targeting, placements, creative rotations, phasing, or budget allocation. Implement only those changes within delegated authority; escalate significant changes to strategy or budget.

- Prepare concise weekly updates and post-campaign evaluations detailing results, challenges, corrective actions, and implications for future plans. Validate agency data with designated measurement owners.

- Define audience, messaging, channel, format, and timing requirements for content and influencer teams. Align content calendars, creator deliverables, and paid amplification with campaign objectives.

- Coordinate brand feedback and approvals, ensuring assets are appropriate for placements and usage rights cover media deployment. Escalate any missed deliverables or suitability concerns.

- Lead regular agency meetings, maintain action and issue logs, challenge missed commitments, and resolve delivery issues. Provide evidence for agency performance reviews.

- Maintain budget tracking including commitments, actual spending, and forecasts. Coordinate purchase requisitions, orders, delivery confirmations, invoice checks, and reconciliations with Procurement and Finance.

- Verify delivery against approved rates and placements; document discrepancies and pursue corrective actions through agreed processes. Avoid unauthorized commercial commitments.

- Enforce brand safety, viewability, fraud prevention, data privacy, and channel quality standards. Escalate breaches promptly and initiate protective pauses as per incident protocols.

- Monitor category and competitor activities, propose targeted tests, and execute approved pilots with clear hypotheses and success criteria. Share learnings and apply approved tools, including AI, ensuring human oversight and data safeguards.

Required Qualifications

- Graduate degree.

- 4 to 6 years of relevant experience in integrated campaign planning, media coordination, or related fields.

Preferred Qualifications and Benefits

- Experience working with agencies and cross-functional teams to deliver multi-channel campaigns.

- Strong analytical skills with the ability to interpret data and optimize campaign performance.

- Familiarity with brand safety protocols, digital media standards, and emerging technologies including AI tools.

National Foods Limited is an equal opportunity employer, welcoming applicants regardless of age, color, origin, disability, race, religion, gender, marital status, or any other protected characteristic under applicable laws.