Assistant Manager (Market Planning and Research)

Master Group, established in 1963, is one of Pakistan’s foremost diversified industrial conglomerates, known for its dedication to innovation, quality manufacturing, and sustainable growth. A key member of this group, Master Motor Corporation (Pvt.) Limited (MMCL), founded in 2002, is an ISO 9001:2015-certified commercial vehicle assembler. MMCL collaborates with internationally recognized automotive brands such as FOTON, FUSO, SHACMAN, and YUTONG, serving Pakistan’s transportation and logistics sectors. With over 24,700 units sold and a comprehensive nationwide after-sales network including mobile workshops, MMCL is committed to providing reliable mobility solutions and delivering operational excellence and long-term customer value.

We are currently looking for a mid-level management professional to join our Commercial Vehicle Division in the Marketing Planning & Research function. The ideal candidate will be analytical, results-driven, and capable of handling both strategic and operational marketing responsibilities. This role requires a strong understanding of market research, product management, and data analytics to support business growth and brand development.

Key Responsibilities

- Conduct market research including surveys, sampling, questionnaire design, and gathering market intelligence to inform business decisions.
- Plan, execute, and evaluate product launches to ensure successful market introduction and performance tracking.
- Manage marketing operations such as organizing sales conferences, dealer events, and other promotional activities.
- Develop and maintain data analytics tools, dashboards, and reports to provide actionable business insights.
- Handle data management, reporting, and presentation development to support various stakeholders.

Required Qualifications

- MBA in Marketing or a relevant field.
- Minimum of 3 years of experience in automotive OEMs and brand retail operations.
- Proficiency in advanced MS Excel is mandatory.
- Experience with Power BI development and dashboard reporting.
- Strong skills in data analytics, statistical analysis, and research methodologies.
- Excellent numerical ability combined with sound business acumen.

Behavioral Competencies

- Ability to manage both desk-based tasks and occasional field assignments.
- Agile mindset with strong analytical thinking and a focus on achieving results.
- Effective stakeholder management skills, fostering collaboration and a win-win approach.

Location and Career Level

This position is based in Karachi, Pakistan, and is suited for professionals seeking a mid-level management role within the automotive industry.

Interested candidates with relevant experience and strong analytical skills are encouraged to apply by submitting their CVs through the designated application channels. Please ensure to mention the position title clearly when applying.

This opportunity offers a chance to work with a leading industrial group and contribute to a dynamic commercial vehicle division known for its innovation and customer-centric approach.