Assistant Manager (Online Business)

We are seeking an Assistant Manager (Online Business) to join a leading electronics brand’s team in Lahore on a full-time onsite basis. The role focuses on expanding sales through external e-commerce and online marketplace partners such as Daraz and other prominent online retailers. The successful candidate will drive sell-in, sell-out, visibility, and profitability across mobile and consumer electronics categories while maintaining channel discipline aligned with the overall go-to-market strategy. Occasional travel for partner meetings will be required.

Key Responsibilities

Partner Management:
Serve as the primary point of contact for assigned online partners, managing day-to-day relationships. Negotiate annual and campaign-level joint business plans, including targets, investments, and visibility commitments. Conduct monthly and quarterly business reviews based on performance data.

Sales & Business Growth:
Achieve monthly and quarterly sell-in and sell-out targets across mobile, consumer electronics, and accessories categories. Plan and execute online campaigns and major sales events such as 11.11, 12.12, Ramadan, and Black Friday. Identify new growth opportunities through additional partners, categories, and bundled offers.

Inventory & Channel Discipline:
Monitor product availability and listing health on partner platforms, promptly addressing any issues. Coordinate with supply chain teams to manage inventory levels, forecasting, and replenishment. Prevent channel conflicts involving offline retail, operators, and the company’s own eStore.

Content & Visibility:
Ensure product listings, images, and content on partner platforms are accurate and of high quality. Secure prime placements, banners, and search visibility, while tracking share of shelf against competitors.

Analytics & Reporting:
Track key performance indicators such as sell-out, online market share, conversion rates, stock cover, and ROI on marketing spend. Prepare weekly and monthly performance reports, including competitor insights, for management review.

Cross-functional Coordination:
Collaborate with Marketing, Product, Finance, Supply Chain, Legal, and Service teams to implement plans and resolve partner-related issues. Manage partner claims, rebates, and settlement reconciliations with Finance.

Required Qualifications

A bachelor’s degree in Business, Marketing, or a related field is essential, with an MBA preferred. Candidates should have 4–5 years of experience in e-commerce or online business management, ideally within consumer electronics, mobile, or FMCG sectors. Proven success in managing online business partners and consistently meeting sales targets is required.

Skills & Competencies

Strong analytical skills are crucial to interpret sales and partner data, identify trends, root causes, and opportunities, and translate findings into actionable business recommendations. Excellent interpersonal and presentation skills are necessary to confidently engage with partner leadership and senior management, delivering compelling, data-driven presentations. Candidates must demonstrate strong commercial acumen and negotiation abilities, along with a solid understanding of digital marketing tools such as campaigns, search optimization, vouchers, and flash sales. Fluency in English and Urdu, both written and spoken, is essential. The ability to thrive in a fast-paced, target-driven environment is also required.

Key Performance Indicators

Success in this role will be measured by achievement of sell-in and sell-out targets, online market share and share of search/shelf, delivery of partner joint business plans, inventory health including stock cover and aging, and campaign ROI alongside partner investment utilization.

Sperton Pakistan, part of Sperton Global, is a recruitment and consulting firm with international reach, dedicated to helping clients find the right talent to achieve their business goals.