Assistant Manager Perfect Stores

National Foods Limited is committed to growth by strengthening its brands, financial foundation, and global presence while maintaining a strong focus on sustainability and becoming a globally recognized company. We are seeking a dedicated professional to contribute significantly towards achieving sales targets and category growth by developing and implementing Below The Line (BTL) strategies that align with brand guidelines and meet customer and shopper expectations.

Key Responsibilities

Drive the company’s vision effectively at the Point of Sale (POS) to maximize category off-take. Collaborate with the commercial team to develop best-in-class Point of Sale Materials (POSM) and manage their allocation across markets based on brand guidelines and feedback from the Senior Revenue Planning Manager. Identify merchandising requirements and ensure availability across all channels, including trade, retail shops, and street corner shops.

Oversee the entire POSM process, including budgeting, logistics, distribution, and assortment, by implementing efficient solutions. Develop and deliver training programs for merchandisers focused on product knowledge and shopper profiles. Monitor merchandiser punctuality, attendance, personal appearance, and overall performance through KPIs.

Work closely with the Perfect Store Manager, Revenue Planning Manager, and Sales Team to plan merchandising tools such as POS guidelines, product knowledge sessions, and planograms. Develop brand-specific planograms in alignment with Revenue Planning Manager, Cluster Category Planning Managers, and sales feedback. Coordinate the creation of must-stock lists (MSL) at the channel level with relevant teams.

Act as the custodian for the Perfect Stores strategy and ensure trade execution aligns with the Picture of Success. Measure and track trade visibility nationwide, collaborating with category teams to enhance visibility during events, sponsorships, and promotional activations. Ensure perfect store execution and maintenance according to standards.

Manage the visibility calendar by cascading weekly and monthly plans and updating yearly schedules. Support new product launches by coordinating with Senior RPMs, CCPMs, and the sales field force. Develop sales presentations and roadshows for partner sales teams as needed. Conduct periodic trade visits to evaluate new launch implementation in key markets and assess launch success with detailed closing reports.

Create yearly promotional plans at both brand and country levels, incorporating brand guidelines, sales feedback, and shopper insights. Present these plans for approval to the Perfect Store Manager and align with finance on promotional costs and related charges. Oversee the production and timely shipment of promotional packaging to all markets.

Conduct pre- and post-promotion evaluations using estimated ROI, market feedback, and data analysis. Work closely with finance to validate promotions for future planning and efficient execution. Regularly conduct market visits in coordination with category and sales teams to ensure alignment and effectiveness.

Required Qualifications

- Graduate degree
- 3 to 4 years of relevant experience in sales, merchandising, or trade marketing roles

National Foods Limited is an equal opportunity employer, committed to providing a workplace free from discrimination. We welcome applicants regardless of age, color, origin, disability, race, religion, gender, marital status, or any other characteristic protected by law.