Assistant Manager - Performance Marketing

We are seeking a motivated Digital Marketing Specialist with 2 to 3 years of experience, preferably in the apparel industry, to join our team in DHA Phase 1, Karachi. The ideal candidate will have a strong background in digital and performance marketing, with the ability to manage and optimize campaigns across various channels. This role requires a data-driven mindset to analyze key metrics and implement strategies that enhance campaign effectiveness and drive business growth.

Key Responsibilities

- Manage and optimize digital marketing campaigns across multiple channels to meet and exceed performance targets.
- Monitor and analyze key performance indicators such as CTR, CPC, CPA, ROAS, and conversion rates to evaluate campaign success.
- Identify trends in campaign performance and develop data-driven strategies to improve results.
- Plan and execute A/B testing for creatives, audience segments, and landing pages to maximize engagement and conversions.
- Prepare detailed performance dashboards and reports, offering actionable insights and recommendations to stakeholders for informed decision-making.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2 to 3 years of relevant experience in digital or performance marketing.
- Prior experience within the apparel industry is preferred.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Proficiency in managing digital marketing tools and platforms.

This position offers an excellent opportunity to contribute to a dynamic marketing team and grow your expertise in a fast-paced, results-oriented environment. The role is based in DHA Phase 1, Karachi, providing a professional setting to advance your career in digital marketing.