Assistant Marketing Manager

Universal Cinemas, located in Lahore, is seeking a dynamic and results-oriented Assistant Marketing Manager to join their team. The ideal candidate will play a vital role in supporting the development and execution of marketing strategies, campaigns, and promotional activities aimed at enhancing the brand presence and driving customer engagement. This position requires creativity, strong organizational skills, and the ability to work collaboratively with various stakeholders to ensure successful marketing initiatives.

Key Responsibilities
- Assist in the development and implementation of marketing strategies and campaigns to promote cinema offerings.
- Plan and coordinate movie launches, premieres, events, and other promotional activities to maximize audience engagement.
- Manage and oversee social media campaigns and content creation to maintain an active and appealing online presence.
- Liaise with creative agencies, vendors, influencers, and brand partners to ensure cohesive marketing efforts.
- Develop marketing materials and promotional content aligned with brand guidelines.
- Support partnerships, brand collaborations, and cross-promotional activities to expand reach.
- Monitor the performance of marketing campaigns and prepare detailed reports to evaluate effectiveness.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Coordinate marketing activities across multiple cinema locations to maintain consistency.
- Ensure timely execution of all campaigns and promotional activities while adhering to brand standards.
- Support customer engagement initiatives and contribute to overall brand-building efforts.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 1 to 3 years of experience in marketing, preferably within the entertainment, retail, hospitality, FMCG, or similar industries.
- Strong communication, coordination, and project management skills.
- Good understanding of social media platforms, digital marketing strategies, and promotional campaigns.
- Creative mindset with excellent attention to detail.
- Proficiency in MS Office and familiarity with marketing tools.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong interpersonal and negotiation skills.

Compensation and Work Location
The position offers a competitive monthly salary ranging from Rs80,000 to Rs100,000. This role requires in-person attendance at the Lahore office.

Universal Cinemas provides an exciting opportunity to contribute to a vibrant entertainment brand while developing your marketing career in a fast-paced environment. If you are passionate about marketing and eager to make an impact, this role could be a great fit.