Assistant Media Planner

WPP Media is a global leader in media investment management, combining creativity, data, and technology to deliver transformational growth for some of the world’s most recognized brands. As part of WPP, the company leverages its AI-driven media operating unit, WPP Open, and Open Intelligence to provide clients with transparent insights into their media investments. The organization fosters a culture rooted in collaboration, trust, and optimism, aiming to inspire creativity and growth while balancing client and employee experiences. This role offers the opportunity to work in a dynamic environment that blends traditional and digital media planning, supported by a global network of specialists and cutting-edge proprietary tools.

Key Responsibilities
- Collaborate closely with Media Planners to develop, maintain, and execute media plans across traditional and digital platforms.
- Prepare and update purchase orders and media flowcharts, ensuring accuracy within the execution framework.
- Manage campaign tracking, client billing, and competition monitoring to ensure timely and seamless campaign launches.
- Troubleshoot and resolve issues with media vendors and internal teams to maintain campaign continuity and delivery.
- Analyze campaign data to provide actionable recommendations for optimization and improved performance.
- Maintain strong relationships with media suppliers, internal stakeholders, and external partners to integrate innovative media solutions.
- Take ownership of client reporting, incorporating diverse data sources to present comprehensive insights.
- Participate in media-planning strategy meetings, contributing new ideas and approaches to enhance client media plans.
- Maintain detailed and organized client files, demonstrating meticulous campaign and timeline management.
- Continuously acquire knowledge of demographic profiles, consumer behavior, and evolving media trends to inform planning decisions.

Required Qualifications
- Minimum of 1 year of experience in media, digital, or marketing roles; fresh graduates are encouraged to apply.
- Bachelor’s or Master’s degree in Marketing, Media Sciences, or a related field from a reputable university.
- Strong analytical skills with the ability to extract and interpret data to validate media recommendations.
- Excellent organizational and interpersonal skills, capable of managing multiple priorities and building relationships.
- Experience handling marketing campaigns across mainstream media channels.
- A keen understanding of cultural and consumer trends shaping the media landscape.

Preferred Qualifications and Benefits
- Digital media experience is considered an advantage.
- Opportunity to develop expertise as a hybrid media planner across both traditional and digital mediums.
- Access to WPP’s global networks and resources for professional growth and learning.
- A collaborative and inclusive work culture that values creativity, trust, and optimism.
- Competitive medical, vision, and dental insurance, along with significant paid time off and employee wellbeing initiatives.
- Participation in employee resource groups, team events, and mental health awareness programs.
- Hybrid working model with approximately four days in-office per week, supporting flexibility and accommodation needs.

WPP Media Pakistan is positioned at the forefront of the country’s rapidly evolving digital landscape, with significant growth in broadband and mobile internet users and expanding social media penetration. This creates exciting opportunities in e-commerce, digital content, video planning, technology, and data analytics. The company is committed to equal opportunity employment and fostering a respectful, inclusive environment where all employees can thrive and contribute to industry-leading work.

Please note that only shortlisted candidates will be contacted. For more information on data privacy and processing, refer to WPP Media’s Privacy Notice.