Assistant Public Relations Executive

We are seeking a confident, professional, and articulate individual to join a well-established company as an Assistant Public Relations Executive. This role is based on-site in Lahore and offers a competitive salary commensurate with experience and qualifications. The ideal candidate will have 1 to 2 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Marketing, or related fields. Experience within the steel, manufacturing, construction, engineering, or industrial sectors will be considered an advantage. Candidates must have their own conveyance to commute to the workplace.

Key Responsibilities

- Assist in developing and maintaining a positive public image and reputation for the company.
- Build and nurture relationships with media representatives, journalists, publications, customers, business partners, and other external stakeholders.
- Prepare press releases, company announcements, official statements, profiles, and other communication materials.
- Coordinate and support company events, exhibitions, conferences, meetings, visits, and other corporate activities.
- Maintain and update the company’s media and stakeholder contact database.
- Monitor media coverage and public mentions, preparing reports as required.
- Assist with social media and digital communication efforts in collaboration with relevant departments.
- Coordinate with internal teams to gather accurate company updates, achievements, news, and announcements.
- Handle public inquiries and external communications professionally.
- Support senior management during media interactions, public events, and important company activities.
- Assist in crisis communication and reputation management when necessary.
- Perform additional PR and corporate communication tasks as assigned by management.

Required Qualifications

- Bachelor’s degree in Public Relations, Mass Communication, Communications, Marketing, Journalism, Business Administration, or a related field.
- 1 to 2 years of relevant experience in Public Relations or related areas.
- Excellent verbal and written communication skills in both English and Urdu.
- Strong interpersonal and networking abilities.
- Confidence in engaging with media and external stakeholders.
- Professional demeanor, presentation, and grooming.
- Proficiency in MS Office applications including Word, Excel, and PowerPoint.
- Basic understanding of social media platforms and digital communication strategies.
- Strong coordination, organizational, and time-management skills.
- Ability to work effectively under pressure and meet deadlines.
- High level of professionalism, confidentiality, and attention to detail.

Preferred Qualifications and Benefits

Additional skills such as existing media contacts, event management experience, digital marketing knowledge, photography/videography skills, proficiency with design tools like Canva, or experience in the industrial sector will be advantageous. The company offers a competitive salary package based on experience and qualifications, providing an excellent opportunity for career growth within a reputable organization.

This position requires candidates to have their own conveyance for commuting to the Lahore office. If you meet the above criteria and are eager to contribute to a dynamic team, this role offers a rewarding environment to develop your public relations career.