Posted Apr 28, 2026 926 views
We are currently gathering profiles for future openings in the role of Associate/Expert in Customer Value Management (CVM) and Contextual Marketing. This full-time Assistant Manager position involves executing CVM campaigns and achieving key performance indicators aligned with the company’s strategic goals. The role focuses on managing the GSM subscriber base by developing and implementing strategies to reduce churn, boost subscriber engagement, increase revenue, and enhance customer lifecycle activation. Reporting directly to the Head of CVM, the successful candidate will also be responsible for leading a team of 18 direct reports.
Key Responsibilities
Develop a comprehensive understanding of the existing CVM framework and gain proficiency in CMS, business intelligence tools, and data science techniques relevant to marketing campaigns. Take full ownership of the assigned portfolio, ensuring accountability for meeting targets and compliance with governance standards. Build and maintain strong relationships with key stakeholders, including Segments and Pricing teams, to collaboratively meet company objectives. Contribute to the development and application of data science models to optimize campaign performance. Design and implement contextual marketing use cases tailored to business needs, while driving continuous improvements in campaigns and executing OMNI channel marketing strategies. Manage conventional CVM activities within the portfolio and work on creating personalized product portfolios for the CVM team. Ensure that CVM targets are consistently met across critical metrics such as revenue growth, churn reduction, and 4G subscriber expansion.
Required Qualifications
Candidates should hold a Master’s degree in Business Administration, Economics, or a related discipline. They must have between 1 to 4 years of relevant experience in business analytics within a commercial setting. Strong skills in stakeholder management, working under pressure, data analytics, and presentation are essential for success in this role.
Preferred Qualifications and Benefits
Experience in pricing and segmentation is highly desirable. This position offers the opportunity to join one of Pakistan’s leading private sector employers, recognized for visionary leadership and a distinctive professional culture. Employees benefit from a supportive workplace that encourages continuous learning, professional development, and a balanced lifestyle. The organization serves over 70 million customers and plays a pivotal role in advancing the digital economy. Candidates will become part of an inclusive environment that values diversity and is committed to equal opportunity for all employees.
This role presents a unique chance to contribute to a forward-thinking team focused on innovation and growth within the telecommunications industry.
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