Associate, Data & Analytics, Pakistan

WPP Media, a leading global media collective and AI-driven media operating unit of WPP, is seeking a Manager Data & Analytics to join their dynamic team. This role involves supporting the Associate Business Director - Digital & Data in measuring campaign success and delivering actionable insights to optimize media performance. The position offers an excellent opportunity to work with innovative data tools and collaborate across media teams to drive strategic solutions and campaign improvements. The ideal candidate will thrive in a fast-paced environment, contributing to the growth and transformation of media strategies at Mindshare.

Key Responsibilities:
- Understand and address the business needs of internal stakeholders by translating data into meaningful insights and actionable analysis.
- Support the data & analytics team and other stakeholders in managing analytics agendas related to campaigns.
- Develop and maintain measurement frameworks and optimize campaign performance.
- Become proficient in industry-standard systems and tools within GroupM and WPP.
- Build strong relationships across disciplines and geographies to foster collaboration.
- Analyze data to uncover insights and formulate strategic recommendations alongside the data & analytics team.
- Collaborate on the development of new tools and solutions to enhance data capabilities.
- Collect and consolidate data to support reporting deliverables for clients.
- Evaluate new external tools to expand knowledge of the market and improve analytics offerings.

Required Qualifications:
- Master’s degree in Business Administration, Statistics, Marketing, Finance, or a related field.
- Minimum of 2 years’ experience in media or marketing data and analytics.
- Strong numerical aptitude and advanced skills in Excel or Google Sheets.
- Proficiency in querying languages such as SQL and Python.
- Experience creating dashboards using Power BI, Google Data Studio, Tableau, or similar tools.
- Familiarity with statistical modeling techniques, including seasonality and multi-touch attribution.
- Knowledge of statistical or programming languages like Python or R.
- Excellent verbal and written communication skills.
- Strong attention to detail with the ability to manage multiple tasks effectively.

Preferred Qualifications and Benefits:
WPP Media values a culture of creativity, collaboration, and continuous learning. Employees benefit from a supportive environment that encourages professional growth and innovation. The company offers competitive medical, vision, and dental insurance, generous paid time off, and wellbeing initiatives including mental health awareness days. WPP Media fosters an inclusive workplace where diversity is celebrated, and equal opportunity is a core principle. The hybrid working model encourages in-office collaboration approximately four days a week, with flexibility available to accommodate individual needs.

WPP Media Pakistan is a key player in the region’s rapidly evolving digital landscape, with significant growth in broadband users and social media engagement. This environment provides unique opportunities for specialization in e-commerce, digital content, video planning, technology, and data analytics.

Joining WPP Media means becoming part of a global network committed to pioneering marketing solutions, driving transformational growth, and shaping the future of media through creativity and data-driven insights.