Associate, Data & Analytics, Pakistan

WPP Media, a part of the global creative transformation company WPP, is seeking a Manager Data & Analytics to join their dynamic team. This role supports the Associate Business Director - Digital & Data by quantifying and measuring the success of media executions and delivering actionable insights to drive innovation at Mindshare. The position involves working closely with media teams to measure and optimize campaign performance, supporting tests and trials, and contributing to strategic decision-making through data analysis. Reporting to the Business Manager, this role offers an excellent opportunity for energetic professionals eager to deepen their media industry knowledge within a collaborative and innovative environment.

Key Responsibilities:
- Understand internal stakeholders’ business needs and translate data into meaningful insights and actionable analysis.
- Support the data & analytics team and other stakeholders with campaign measurement frameworks and optimization strategies.
- Become proficient in systems and tools used within GroupM and the wider industry.
- Build strong internal relationships across disciplines and geographies to facilitate collaboration.
- Analyze data to uncover insights and formulate strategic recommendations alongside the data & analytics team.
- Collaborate on the development of new tools and solutions to enhance data capabilities.
- Assist in collating data and supporting the delivery of client reporting.
- Evaluate new external tools to expand market knowledge and improve analytics offerings.

Required Qualifications:
- Master’s degree in Business Administration, Statistics, Marketing, Finance, or a related field.
- Minimum of 2 years’ experience in media or marketing data and analytics.
- Strong numerical aptitude with advanced Excel or Google Sheets skills.
- Proficiency in querying languages such as SQL and Python.
- Experience creating dashboards using tools like Power BI, Google Data Studio, or Tableau.
- Familiarity with statistical modeling techniques, including seasonality and multi-touch attribution.
- Knowledge of programming languages such as Python or R.
- Excellent verbal and written communication skills.
- Strong attention to detail and ability to manage multiple priorities effectively.

Preferred Qualifications and Benefits:
WPP Media values a culture of creativity, collaboration, and growth. Employees benefit from access to global networks and resources, fostering continuous learning and professional development. The company offers competitive medical, vision, and dental insurance, generous paid time off, and wellbeing initiatives including mental health awareness days. WPP Media embraces diversity and inclusion, ensuring equal opportunities for all employees and fostering a respectful workplace where everyone feels they belong. The hybrid working model encourages in-office collaboration approximately four days a week, with flexibility available upon discussion.

WPP Media Pakistan operates as a leading global media investment management hub, capitalizing on the rapid digital growth in the region. With a significant increase in internet and social media penetration, the market presents expanding opportunities in e-commerce, digital content, video planning, technology, and data analytics.

Candidates are encouraged to familiarize themselves with WPP Media’s privacy policies regarding recruitment and data processing. Only shortlisted candidates will be contacted for interviews.