Associate Director Demand Generation

Software Finder is seeking a data-driven and results-oriented Associate Director of Demand Generation to lead its global demand generation efforts. This role focuses on driving pipeline growth and accelerating customer acquisition by translating high-level revenue goals into measurable, multi-channel strategies. The successful candidate will oversee campaign execution, marketing automation, outbound infrastructure, and funnel analytics to generate qualified sales opportunities. Collaborating closely with Business Development, Client Success, Client Fulfillment, and senior leadership, this position will play a key role in strengthening Software Finder’s go-to-market approach across both established and emerging software categories.

Key Responsibilities

Develop and execute comprehensive demand generation strategies aimed at consistently achieving monthly lead, pipeline, and conversion targets. Manage end-to-end campaign execution across various channels including email marketing, paid media, webinars, SMS, partnerships, and outbound outreach.

Build, optimize, and scale outbound infrastructure and prospecting tools while ensuring positive ROI and maintaining data integrity. Operationalize new software categories on the platform and ensure ongoing vendor serviceability across both new and existing verticals.

Collaborate cross-functionally with Business Development, Sales, and Fulfillment teams to identify gaps in lead generation, improve Ideal Customer Profile (ICP) coverage, and optimize lead qualification handoffs. Plan and execute resource development initiatives by working with multiple teams to create high-impact conversion assets such as email sequences, landing pages, and marketing collateral.

Track full-funnel performance metrics including Customer Acquisition Cost (CAC), attribution, and pipeline contribution. Design and implement continuous experiments across channels, messaging, and target audiences to optimize results.

Lead and mentor the demand generation team, fostering accountability and establishing repeatable operational frameworks and reporting standards. Manage campaign budgets, forecasting, and resource allocation to maximize marketing spend efficiency.

Required Qualifications

A minimum of 8 years of experience in B2B demand generation, growth marketing, or revenue marketing, with a proven track record of leading teams and achieving aggressive pipeline targets. Experience in B2B SaaS or technology marketplaces is highly preferred.

Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is considered a plus.

Demonstrated expertise in managing multi-channel campaigns end-to-end and scaling outbound infrastructure with measurable ROI. Advanced proficiency in HubSpot or comparable enterprise CRM and marketing automation platforms, including workflows, scoring models, and database hygiene.

Proven ability to collaborate effectively with sales and business development teams to address ICP coverage gaps, improve lead quality, and drive bottom-of-funnel conversions.

Strong analytical skills with deep experience in funnel metrics, attribution modeling, conversion rate optimization (CRO), and executive-level reporting.

Excellent leadership, stakeholder management, project prioritization, and people-management skills, particularly within fast-paced, high-growth environments.

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This role offers the opportunity to lead a critical growth function within a dynamic company, working alongside senior leadership to shape the future of Software Finder’s market presence. Candidates passionate about leveraging data and innovation to drive revenue growth will find this position both challenging and rewarding.