Associate Manager- PR

We are seeking a creative, proactive, and digitally savvy PR professional to join the Marketing team at Dolmen Mall Clifton. The ideal candidate will play a key role in enhancing the mall’s visibility by crafting compelling stories and driving engaging communication strategies. This position requires someone who can transform everyday mall activities into meaningful conversations that resonate with the target audience and elevate the brand’s presence.

Key Responsibilities:
- Develop innovative PR ideas, story angles, and communication hooks for campaigns, events, and mall initiatives.
- Plan and execute PR activities related to events, product launches, and brand activations.
- Build and maintain strong relationships with media representatives, influencers, bloggers, and content creators.
- Create press releases, briefs, scripts, talking points, and other PR content to support various initiatives.
- Coordinate effectively with internal teams, tenants, brand partners, and external PR stakeholders to ensure consistent messaging.
- Monitor media coverage and influencer activities, and prepare detailed PR reports to measure impact and reach.

Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Media, Public Relations, or a related field.
- 4 to 5 years of relevant experience in PR, communications, media relations, influencer marketing, or integrated marketing.
- Strong understanding of the Karachi media landscape and influencer ecosystem.
- Excellent written and verbal communication skills, with the ability to craft clear and engaging messages.
- Experience working with retail, lifestyle, hospitality, entertainment, or consumer brands is highly desirable.

If you are passionate about storytelling and have the ability to create meaningful engagement around a brand, this role offers an exciting opportunity to contribute to the success of a leading retail destination. The position requires in-person work to foster close collaboration with the marketing team and stakeholders.

Education:
- Bachelor’s degree (required)

Experience:
- Minimum of 4 years in PR, influencer marketing, or integrated marketing (required)

Work Location:
- In person

This role is ideal for a dynamic PR professional eager to leverage their skills in a vibrant retail environment and make a tangible impact on brand visibility.