Associate User Acquisition Manager

Associate User Acquisition (UA) Manager – Gulberg 2, Lahore
Working Hours: 11:00 AM – 8:00 PM
Salary: Up to PKR 150,000 per month (based on experience)

We are looking for a data-driven and analytical Associate User Acquisition Manager to contribute to the growth and success of our mobile gaming portfolio. The ideal candidate will have a strong interest in performance marketing, user acquisition, and App Store Optimization (ASO), combined with excellent analytical, research, and problem-solving skills. This role involves managing campaigns, analyzing data, and collaborating with cross-functional teams to optimize marketing efforts and maximize ROI.

Key Responsibilities
- Plan, execute, monitor, and optimize user acquisition campaigns specifically for mobile games.
- Analyze campaign performance using key metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), retention rates, and Lifetime Value (LTV).
- Support App Store Optimization (ASO) initiatives to enhance app visibility and increase organic downloads.
- Conduct thorough market research, competitor analysis, and assessments of user behavior to identify trends and opportunities.
- Identify areas for improvement in campaign performance and overall marketing ROI.
- Collaborate closely with creative and marketing teams to test and refine advertising strategies.
- Prepare detailed performance reports and provide actionable insights to stakeholders.

Required Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Data Science, Business Administration, or a related field.
- Strong analytical, quantitative, and research skills with the ability to interpret complex data sets.
- Solid understanding of digital marketing, performance marketing, and data analysis principles.
- Proficiency in Excel or Google Sheets for data management and reporting.
- Excellent communication, problem-solving, and organizational skills.
- Fresh graduates with relevant academic backgrounds and strong analytical capabilities are encouraged to apply.

Preferred Qualifications and Benefits
- Familiarity with Google Ads, Meta Ads, mobile attribution platforms, or ASO tools is considered an advantage.
- Opportunity to work in a dynamic environment focused on mobile gaming and digital marketing growth.
- Competitive salary package based on experience.

Interested candidates are invited to apply by submitting their updated CV via LinkedIn direct message or through the provided application form link. We look forward to reviewing your application and exploring how you can contribute to our team.