Associate User Acquisition Manager

We are looking for a detail-oriented and analytical Associate User Acquisition (UA) Manager to contribute to the growth and success of our mobile gaming portfolio. This role involves managing and optimizing user acquisition campaigns, analyzing performance data, and supporting App Store Optimization efforts. The ideal candidate will have a strong interest in performance marketing, user acquisition strategies, and data-driven decision-making. This position is based in Gulberg 2, Lahore, with working hours from 11:00 AM to 8:00 PM. The salary offered is up to PKR 150,000 per month, depending on experience.

Key Responsibilities
- Plan, execute, monitor, and optimize user acquisition campaigns specifically for mobile games.
- Analyze campaign performance using key metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), retention rates, and Lifetime Value (LTV).
- Support App Store Optimization (ASO) initiatives to enhance app visibility and increase organic downloads.
- Conduct thorough market research, competitor analysis, and assessments of user behavior to inform campaign strategies.
- Identify opportunities to improve campaign effectiveness and maximize marketing return on investment (ROI).
- Collaborate closely with creative and marketing teams to test and refine advertising strategies.
- Prepare detailed performance reports and provide actionable insights to stakeholders.

Required Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Data Science, Business Administration, or a related field.
- Strong analytical, quantitative, and research skills with the ability to interpret complex data sets.
- Solid understanding of digital marketing principles, performance marketing, and data analysis techniques.
- Proficiency in Excel or Google Sheets for data manipulation and reporting.
- Excellent communication, problem-solving, and organizational abilities.
- Fresh graduates with relevant academic backgrounds and strong analytical skills are encouraged to apply.

Preferred Qualifications and Benefits
- Familiarity with platforms such as Google Ads, Meta Ads, mobile attribution tools, or ASO software will be considered an advantage.
- Opportunity to work in a dynamic environment focused on mobile gaming and digital marketing growth.
- Competitive salary package based on experience.

Interested candidates are invited to apply by submitting their updated CV through LinkedIn direct message or by completing the application form available online. We look forward to reviewing your application and exploring how you can contribute to our team’s success.