Posted Apr 28, 2026 1059 views
An experienced DevOps professional with expertise in Customer Value Management (CVM) and Contextual Marketing is needed for a full-time position based in Islamabad. The role centers on executing CVM campaign development and integrations to meet key performance indicators aligned with the company’s commercial objectives. The candidate will manage GSM and B2B customer bases, develop strategies for upstream and downstream integrations with digital and B2B source systems, and support the company’s shift toward digital marketing channels. This position offers an opportunity to contribute to a transformative marketing approach within a leading organization.
Key Responsibilities
Manage end-to-end campaign operations using CMS tools such as Campaign, Marketing Operations, Interact, and Optimizer. Optimize and automate campaign processes by implementing auto triggers to streamline workflows. Develop and execute strategies for upstream and downstream integrations with digital and B2B source systems and channels. Integrate in-app notifications with CMS by building listeners for the digital CVM channel. Build aggregators for digital and B2B platforms to enable real-time campaign triggers. Ensure smooth execution of daily calendar and batch campaigns. Develop real-time campaigns, conduct API testing, and manage deployments. Perform system analysis and reporting to evaluate campaign effectiveness. Efficiently manage Oracle and Teradata databases. Oversee IBM Integration Bus (IIB) middleware management.
Required Qualifications
Hands-on experience with CMS, including the ability to design optimal campaign structures. Extensive knowledge of CMS features such as campaign and offer administration, custom attribute setup, offer templates, table catalog management, database mapping, audience level creation, customer macros, triggers, user variables, derived fields, segmentation, sampling, contact and response history setup, campaign scheduling, and building campaign-level aggregators. Strong expertise in digital channel integrations with CMS. Proficiency in Microsoft Office (Excel and PowerPoint), Oracle, Teradata, Netezza, Java, web services (SOAP/REST), Kafka Streams, Linux, and Unix scripting with solid technical knowledge. Strong problem-solving skills and effective communication abilities. Familiarity with IBM IIB Middleware, Unica eMessage, IBM Silverpop, HTML, and CSS is advantageous. Candidates should have between 1 to 4 years of relevant experience. A minimum Bachelor’s degree in Computer Science or a related field is required.
Preferred Qualifications and Benefits
This opportunity is offered by one of Pakistan’s leading private sector organizations, recognized for fostering a professional culture that encourages continuous learning and development. Employees benefit from visionary leadership and a supportive environment that promotes a balanced lifestyle. Joining this team means contributing to the improvement of services for over 70 million customers by driving digital transformation and empowering individuals in a rapidly evolving economy. The company is committed to diversity and inclusion, providing an equal opportunity workplace where all employees can thrive. This role offers a unique chance to be part of a forward-thinking team that is redefining marketing strategies and customer engagement in a digital-first environment.
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