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Posted Dec 01, 2021 4 views
PKR. 30,000 - 45,000/Month
We are looking for an experienced Ads Expert who has at least 2 years experience with paid search campaigns using Google and FB Ads. This would involve liaising with the concerned department to produce the highest results.
Responsibilities:
- Plan, create and manage PPC campaigns across a variety of channels (Google Ads/FB Ads etc.)
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Provide creative copy suggestions and graphical ad templates
- Handle display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the company goals.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports by analyzing trends, goals, opportunities, and other key performance indicators.
- Stay on top of search engine and PPC industry trends
- Hands-on experience on performance-oriented Google Ads campaigns, shopping campaigns, and other advertisement mediums like Facebook, LinkedIn, Instagram, Twitter, etc.
- Perform daily account management of pay-per-click accounts on Google AdWords.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage large keyword lists.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Track KPIs to evaluate performance and pinpoint issues.
- Stay up to date with PPC (Pay per click) and SEM (Search Engine Marketing) trends
- Find ways to reduce the risk of click fraud.
- Google AdWords certified (preferred).
Skills Required :
- A/B Testing of ads
- Facebook Ads Manager
- Facebook Retargeting
- Google Search Ads
- Google Display Ads
- Google Remarketing
- Ads Reporting
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Jan 02, 2022
Posting Date:
Dec 01, 2021
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