Posted Mar 25, 2024 100 views
The Marketing Manager of Point of Sale (POS) leads a team of colleagues in the delivery of all POS requirements for our car terminal. Working with colleagues across multiple business areas the POS manager leads their team to the highest level to ensure that all car terminal, campaign, and event activity is activated.
POS marketing relates to a type of in-store promotion or marketing campaign, designed to increase the number of purchases at the point of sale.
We have an exciting opportunity based at our UK Campaign to join our POS team as Dealer Campaign Manager. The successful candidate for this role will develop and implement our dealer sales marketing, in a way that reflects and builds upon our national communications and marketing activity.
Key responsibilities in the role include:
- Develop a strategy for all dealership marketing, which supports the marketing strategies. To communicate this within the organization, and the dealers through written communications and verbal presentations as agreed.
- Lead the planning, development and delivery of marketing activity, across all relevant channels to drive customer inquiries/engagement for new car sales, used cars, finance products and aftersales requirements in support of business targets. This could include but not be constrained to:
- Quarterly campaigns
- Production of campaign templates
- Digital materials (eDMs, DR banners & SoMe ads)
- Point of sale materials
- CRM activities Mailers – National and Dealer
- Events
Skills required:
- Extensive marketing experience of the automotive sectors
- Experience in planning and managing marketing campaigns via different channels
- Hold a relevant Degree or equivalent qualifications/experience
- Budget management skills
- Strong research and evaluation skills
- Excellent relationship-building skills
Job Details
Atrium Solutions
pAtrium Solutions Pvt Ltd/p
What is your Competitive Advantage?
Similar Job Titles
Ali Aziz
CEO
Shopistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Aqib Irshad
Head of HR, Training & OD
FINCA
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Muzammil Baig
Digital Marketing Manager
IT Services Group
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
