Creative Executive

Aura is seeking a dynamic Creative Executive to join our marketing team. The ideal candidate will have at least one year of experience and a Bachelor's degree in Mass Communication. This role requires a strong background in creative strategy, content development, and digital marketing. As a Creative Executive, you will be responsible for conceptualizing and executing content that aligns with our brand vision and marketing goals. You will also conduct market research and utilize SEO techniques to enhance content visibility and engagement. The Creative Executive will manage a small team of two individuals, guiding them in producing high-quality digital content and optimizing marketing campaigns. This leadership aspect involves coordinating team tasks, mentoring, and ensuring deadlines are met. The role demands creativity, strategic thinking, and a thorough understanding of SEO and keyword research tools to maximize audience reach and impact.
Responsibilities

Develop and implement creative strategies for digital marketing campaigns.
Lead content creation efforts to produce engaging and relevant materials across various platforms.
Conduct market research to identify trends and audience preferences, applying findings to campaign strategies.
Optimize content using SEO best practices and keyword research tools to improve search engine rankings.
Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
Manage and mentor a small team of two content creators, ensuring quality and timely delivery of projects.
Analyze campaign performance data to refine and enhance future marketing efforts.
Stay updated with industry developments in digital marketing, SEO trends, and content innovation.
Coordinate with external vendors and partners as needed to support marketing goals.