Growth And Brand Manager

Join Avocado as a Growth and Brand Manager where you will lead a team of two professionals to drive the company's growth and brand development initiatives. This role focuses on expanding our market presence in the fashion and kids' clothing segment through innovative growth strategies, effective brand management, and thorough market research. The ideal candidate will use their strong instincts for market trends alongside data-driven analysis to attract and retain customers, enhancing Avocado's brand value in a competitive environment. This position demands a comprehensive understanding of brand strategy development, campaign management, and digital marketing efforts tailored to fashion and children's apparel. You will be responsible for overseeing the planning and execution of marketing automation and performance marketing strategies to boost customer acquisition and engagement. Your expertise in data analysis and Google Analytics will guide decision-making and optimize marketing activities. Collaboration with cross-functional teams and management of daily operations of your team are key to achieving brand and growth objectives.
Responsibilities

Develop and implement growth strategies focused on the fashion and kids' clothing market to increase brand awareness and customer base.
Lead the creation and execution of brand management plans, ensuring consistency and alignment with Avocados vision and market positioning.
Manage a team of two, providing guidance, setting targets, and ensuring effective execution of growth and brand initiatives.
Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape insights for strategic decision-making.
Develop and manage digital marketing campaigns including content marketing, performance marketing, and marketing automation to maximize customer acquisition and retention.
Utilize data analysis techniques and tools such as Google Analytics to measure campaign performance, optimize spend, improve ROI, and drive continuous growth.
Design customer acquisition strategies that effectively target key demographics within the fashion and kids apparel segments.
Oversee content strategy development ensuring all marketing materials and communications support growth objectives and brand values.
Implement growth hacking techniques to identify new channels and unconventional ways to accelerate acquisition and retention.
Coordinate cross-functional collaborations with product, sales, and creative teams to align growth and brand initiatives with overall business goals.
Report regularly on progress against goals, market shifts, and campaign performance to senior management to support strategic adjustments.