B2B Growth Marketing Executive

We are seeking a B2B Growth Marketing Specialist to enhance brand visibility, generate qualified leads, and drive sales growth for our software products. The ideal candidate will have practical experience in B2B marketing, particularly within the software, SaaS, or technology sectors. This role requires managing and executing marketing campaigns, producing engaging content, overseeing digital channels, supporting lead generation efforts, and analyzing performance throughout the B2B buyer journey.

Key Responsibilities

- Plan and implement targeted marketing campaigns across LinkedIn, email, search engines, and other relevant digital platforms.
- Develop and coordinate content for social media, blogs, newsletters, landing pages, case studies, and product marketing collateral.
- Conduct research on target accounts, buyer personas, and market segments to refine marketing strategies.
- Support lead nurturing activities and collaborate closely with sales teams to ensure alignment.
- Maintain and update website content and landing pages to optimize user experience and conversion rates.
- Manage the social media content calendar, with a strong focus on LinkedIn marketing initiatives.
- Maintain CRM records, segment audiences effectively, and track lead sources to ensure data accuracy.
- Monitor campaign performance metrics, including engagement, conversions, and lead quality, to inform continuous improvement.
- Assist in organizing webinars, industry events, and partnership marketing activities to expand reach and engagement.

Required Qualifications

- 2 to 4 years of hands-on marketing experience in B2B software, SaaS, or technology environments.
- Proven expertise in LinkedIn marketing, email campaigns, content creation, and foundational SEO practices.
- Strong command of English writing, editing, and communication skills.
- Solid understanding of the B2B buying journey, lead generation processes, and sales-marketing alignment.
- Familiarity with CRM and marketing platforms such as HubSpot, Apollo, Amplemarket, Clay, Google Analytics, and Google Search Console.
- Ability to effectively utilize AI tools and develop simple automation workflows to enhance marketing efficiency.
- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.

Performance in this role will be evaluated based on the number of qualified leads generated, campaign effectiveness, digital growth metrics, timely execution of initiatives, CRM data accuracy, and improvements driven through AI and automation.

This position offers the opportunity to work at the intersection of marketing and technology, contributing directly to business growth while leveraging modern digital tools and strategies.