B2B Lead Generation Executive – LinkedIn, Email & Upwork

IdeaTechOne, a software development company specializing in custom software, SaaS, web applications, and AI automation solutions for international clients, is seeking two motivated B2B Lead Generation Executives. The ideal candidates will have hands-on experience with LinkedIn outreach, cold email campaigns, and Upwork bidding to generate qualified leads and schedule meetings with potential clients. This full-time, on-site role is based in Bahria Town Phase 7, Rawalpindi, and offers the opportunity to work closely with a dynamic sales team.

Key Responsibilities

LinkedIn Lead Generation:
- Research and identify potential B2B clients using LinkedIn and Sales Navigator.
- Locate decision-makers such as founders, CEOs, CTOs, and business owners.
- Send personalized connection requests and follow-up messages.
- Qualify prospects and arrange meetings for the senior sales team.

Cold Email Campaigns:
- Build targeted prospect lists and verify business email addresses.
- Create and manage personalized cold email campaigns using tools like Apollo, Instantly, Smartlead, or similar platforms.
- Monitor campaign performance, track replies, and identify positive responses.
- Manage follow-ups to convert interested prospects into scheduled meetings.

Upwork Bidding:
- Search for relevant software development and AI-related projects on Upwork.
- Write customized proposals tailored to client requirements.
- Handle bidding activities, client communications, and follow-ups.
- Identify suitable opportunities and collaborate with the technical team when necessary.

CRM & Reporting:
- Maintain accurate lead records in CRM systems or Google Sheets.
- Track outreach activities, responses, proposals, and meetings.
- Provide daily progress reports and consistently meet performance targets.

Required Qualifications
- 6 to 12 months of practical experience in B2B lead generation or business development.
- Proficient in LinkedIn outreach and Sales Navigator.
- Experience managing cold email campaigns.
- Practical knowledge of Upwork bidding and proposal writing.
- Strong written and spoken English communication skills.
- Understanding of lead qualification, follow-ups, and meeting scheduling.
- Ability to work independently and consistently achieve daily and weekly targets.
- Willingness to work full-time on-site in Bahria Town Phase 7, Rawalpindi.

Preferred Qualifications and Benefits
- Previous experience in a software development agency or IT services company.
- Experience targeting clients in the US, UK, and other international markets.
- Familiarity with CRM systems and email automation tools.
- Experience writing proposals for web development, SaaS, AI, and automation projects.

What We Offer
- Training and mentorship from experienced sales professionals.
- Opportunity to engage with international clients.
- Competitive salary with performance-based incentives.
- Career advancement into senior business development and sales roles.
- Friendly and professional work environment.

Candidates with practical lead generation experience—specifically in LinkedIn outreach, cold email campaigns, and Upwork bidding—are encouraged to apply. This role is ideal for professionals looking to grow their career in business development within the technology sector.