B2B Lead Generation Executive – LinkedIn, Email & Upwork

IdeaTechOne, a software development company specializing in custom software, SaaS, web applications, and AI automation solutions for international clients, is seeking two motivated B2B Lead Generation Executives. The ideal candidates will have hands-on experience with LinkedIn outreach, cold email campaigns, and Upwork bidding to generate qualified leads and schedule meetings with potential clients. This is a full-time, on-site position based in Bahria Town Phase 7, Rawalpindi.

Key Responsibilities

LinkedIn Lead Generation:
Identify and research potential B2B clients using LinkedIn and Sales Navigator. Engage with decision-makers such as founders, CEOs, CTOs, and business owners by sending personalized connection requests and follow-up messages. Qualify prospects and arrange meetings for the senior sales team.

Cold Email Campaigns:
Develop targeted prospect lists and verify business email addresses. Create and manage personalized cold email campaigns using outreach tools like Apollo, Instantly, Smartlead, or similar platforms. Monitor campaign performance, track replies, and handle follow-ups to convert interested prospects into meetings.

Upwork Bidding:
Search for relevant software development and AI-related projects on Upwork. Write customized proposals tailored to client requirements. Manage bidding activities, client communications, and follow-ups. Collaborate with the technical team when necessary to identify suitable opportunities.

CRM & Reporting:
Maintain accurate lead records in CRM systems or Google Sheets. Track outreach activities, responses, proposals, and scheduled meetings. Provide daily progress reports and consistently meet performance targets.

Required Qualifications

- Minimum 6 to 12 months of practical experience in B2B lead generation or business development.
- Proficiency in LinkedIn outreach and Sales Navigator.
- Experience managing cold email campaigns.
- Practical knowledge of Upwork bidding and proposal writing.
- Strong written and spoken English communication skills.
- Understanding of lead qualification, follow-ups, and meeting booking processes.
- Ability to work independently and achieve daily and weekly targets.
- Willingness to work full-time on-site in Bahria Town Phase 7, Rawalpindi.

Preferred Qualifications and Benefits

Preferred Experience:
Previous experience in a software development agency or IT services company is advantageous. Familiarity with targeting clients in the US, UK, and other international markets is preferred. Experience using CRM systems and email automation tools is a plus. Candidates with a background in writing proposals for web development, SaaS, AI, and automation projects will be highly regarded.

What We Offer:
IdeaTechOne provides training and mentorship from experienced sales professionals, offering a valuable opportunity to work with international clients. The company offers a competitive salary along with performance-based incentives. There is clear potential for career growth into senior business development and sales roles within a friendly and professional work environment.

Candidates with practical lead generation experience—beyond general sales or customer support—are encouraged to apply.