B2B Lead Generation Specialist – Meta Ads

PureLogics is seeking a results-oriented Meta Ads Specialist with proven expertise in B2B and high-ticket lead generation, specifically targeting US-based buyers. The ideal candidate will have a strong track record of converting ad spend into qualified leads, building robust sales pipelines, and delivering measurable business outcomes. This role requires hands-on experience managing Meta Ads campaigns and collaborating closely with sales teams to ensure lead quality and timely follow-up.

Key Responsibilities

- Plan, launch, and optimize Meta Ads campaigns across diverse industries to drive lead generation.
- Generate Sales Qualified Leads (SQLs) and develop a consistent, high-quality sales pipeline.
- Manage audience targeting strategies including retargeting, lookalike campaigns, and creative testing to improve campaign effectiveness.
- Implement and maintain Meta Pixel, Conversions API (CAPI), and HubSpot offline conversion tracking to ensure accurate data capture.
- Continuously optimize campaign performance by controlling acquisition costs and maximizing return on investment (ROI).
- Monitor lead quality and coordinate closely with the sales team to ensure timely follow-up and conversion.

Required Qualifications

- Minimum of 3 years’ experience in B2B or high-ticket Meta Ads lead generation.
- Demonstrated success in managing ad spend efficiently, with clear metrics on cost per lead/SQL and pipeline or revenue growth.
- Proficient in Meta Pixel, Conversions API (CAPI), and HubSpot integration for offline conversion tracking.
- Experience targeting and engaging US-based audiences is essential.

Location and Work Mode

This position is based in Johar Town, Lahore, and requires onsite presence. Working hours are from 1:00 PM to 10:00 PM.

PureLogics offers an opportunity to work in a dynamic environment where your expertise in Meta Ads can directly impact business growth. If you are passionate about leveraging digital advertising to generate high-quality leads and build sales pipelines, this role is an excellent fit.