B2B Lead Generation Specialist

IKS Logics is seeking a motivated B2B Lead Generation & Sales Funnel Specialist to join their onsite team in Lahore. The ideal candidate will have 2–3 years of experience in building and managing end-to-end B2B sales funnels, primarily leveraging LinkedIn Sales Navigator, manual prospecting, outreach automation, and lead nurturing techniques. This role goes beyond simple lead list building; it requires a strategic approach to identify prospects, engage decision-makers, qualify leads, and convert them into paying clients, directly contributing to business growth.

Key Responsibilities

- Build and manage comprehensive B2B sales funnels using LinkedIn as the primary platform.
- Identify and qualify ideal customer profiles (ICPs), target companies, and key decision-makers.
- Conduct manual LinkedIn prospecting, including profile research, engagement, connection requests, and follow-up sequences.
- Implement and manage outreach automation tools with personalized messaging while ensuring compliance with platform policies.
- Develop effective prospecting strategies, messaging sequences, and follow-up processes that foster meaningful conversations.
- Qualify leads based on business needs, buying intent, budget, authority, and service fit.
- Convert qualified prospects into sales meetings, opportunities, and paying customers.
- Manage lead nurturing and follow-ups through LinkedIn and email channels.
- Maintain an organized CRM pipeline, tracking prospects from initial contact through to deal closure.
- Analyze funnel performance to identify bottlenecks and continuously improve conversion rates.
- Conduct market research on target industries, competitors, and buying signals to uncover new business opportunities.
- Provide weekly reports on qualified leads, engagement levels, replies, meetings booked, opportunities generated, and sales conversions.

Required Qualifications

- 2–3 years of hands-on experience in B2B lead generation, LinkedIn prospecting, or sales development roles.
- Proven ability to build and manage LinkedIn-based sales funnels effectively.
- Practical experience with both manual prospecting and outreach automation tools.
- Strong understanding of ICP definition, buyer personas, lead qualification, and B2B sales processes.
- Demonstrated success in converting prospects into sales conversations and qualified opportunities.
- Proficiency with LinkedIn Sales Navigator and familiarity with tools such as Apollo.io, CRM platforms, and email outreach software.
- Excellent communication, persuasion, follow-up, and relationship-building skills.
- Ability to analyze sales funnel metrics and implement improvements to boost conversion rates.
- Strong written English and professional communication skills.
- A proactive, target-driven mindset with the ability to work independently and take ownership of results.

Preferred Qualifications and Benefits

- Experience selling software development, QA automation, SaaS, or other technology services is highly desirable.
- Familiarity with targeting decision-makers in the USA and Europe markets.
- Knowledge of HubSpot or similar CRM platforms.
- Experience with sales funnel automation, lead scoring, and multi-channel outreach strategies.
- Understanding of consultative selling and the progression of B2B deals.

Performance Expectations

Success in this role will be measured by the quality and relevance of target prospects, LinkedIn connection acceptance and response rates, qualified sales conversations and meetings booked, conversion of prospects into sales-qualified opportunities, and overall pipeline progression contributing to closed revenue. The company values qualified opportunities and conversions over raw lead volume.

If you have the expertise to build effective B2B sales funnels, engage decision-makers, and transform prospecting efforts into measurable business results, this is an excellent opportunity to join a dynamic team at IKS Logics. The position is full-time and onsite at Model Town Link Road, Lahore.