B2B lead

Lasani Surgical Industry, a globally recognized manufacturer and exporter of precision-engineered surgical instruments, orthopedic implants, and dental instruments, is seeking a part-time B2B Lead. The company prides itself on using high-quality German Stainless Steel L316 to ensure durability, corrosion resistance, and consistent clinical performance. With a commitment to quality, Lasani offers a 5-year working warranty on its instruments. Serving international healthcare markets, the company supports OEM, private labeling, and customized manufacturing, catering to distributors, hospitals, and medical suppliers worldwide with competitive pricing and reliable logistics.

The B2B Lead will be based in Sialkot and work in a hybrid model, combining on-site client engagement with remote activities such as online meetings, follow-ups, and reporting. This role focuses on developing and managing business relationships with distributors, hospitals, and medical suppliers. Daily responsibilities include identifying and qualifying new local and international leads, managing the sales pipeline, preparing proposals and quotations, and coordinating internally on pricing, product specifications, and delivery schedules. The role also involves supporting OEM and private labeling projects, maintaining accurate CRM records, and contributing to market research and competitive analysis to support business growth.

Key Responsibilities
- Develop and manage B2B relationships with distributors, hospitals, and medical suppliers both locally and internationally.
- Identify, qualify, and follow up on new business leads to expand the customer base.
- Manage the sales pipeline effectively, ensuring timely preparation of proposals, quotations, and follow-ups.
- Coordinate with internal teams regarding pricing, product specifications, and delivery timelines to meet client requirements.
- Support OEM and private labeling opportunities by liaising with relevant stakeholders and ensuring smooth project execution.
- Maintain accurate and up-to-date records in CRM systems to track sales activities and client interactions.
- Conduct market research and competitive analysis to identify new opportunities and inform strategic decisions.
- Participate in online meetings and remote communications to maintain strong client engagement and reporting.

Required Qualifications
- Proven experience in B2B sales, lead generation, and account management, preferably within healthcare, medical devices, or related industries.
- Strong business communication, stakeholder management, and negotiation skills, with the ability to present products and solutions clearly to international clients.
- Proficiency in using CRM software, spreadsheets, and online communication tools for pipeline management and reporting.
- Basic knowledge of export processes, logistics, and international trade practices; familiarity with OEM, private labeling, or customized manufacturing is advantageous.
- Strong analytical and research skills to identify market trends, client needs, and support strategic planning.
- Excellent written and spoken English; additional language skills are considered a plus.
- Minimum bachelor’s degree in Business, Marketing, International Relations, or a related field, or equivalent practical experience.
- Self-motivated and able to work independently in a hybrid work environment, with the ability to collaborate effectively with cross-functional teams based in Sialkot.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience in international markets and a background in medical device sales will find this role particularly rewarding. The hybrid work model offers flexibility, and the opportunity to work with a reputable global manufacturer provides valuable exposure to international healthcare markets. The company’s commitment to quality and innovation supports professional growth and long-term career development.