B2B Paid Campaign Specialist – IT Services

PureLogics is seeking a skilled Paid Campaign Specialist with 1 to 3 years of practical experience in paid advertising, ideally within B2B, software services, or technology sectors. The role is based in Johar Town, Lahore, and requires on-site presence. The ideal candidate will have a strong background in managing and optimizing paid campaigns across multiple platforms, with a focus on driving lead generation and improving campaign performance.

Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across LinkedIn, Google, Meta, and Reddit Ads.
- Develop and test ad copy, creatives, target audiences, and landing pages to maximize campaign effectiveness.
- Manage tracking tools including GA4, pixels, tags, and conversion tracking to ensure accurate data collection.
- Monitor campaign performance closely and optimize for key metrics such as leads, conversions, and cost per lead (CPL).
- Collaborate with the sales team to enhance lead quality and improve overall business outcomes.
- Prepare detailed performance reports that include actionable insights to inform future campaign strategies.

Required Qualifications
- 1 to 3 years of hands-on experience in paid advertising, with a proven track record of managing campaigns on LinkedIn, Google, Meta, and Reddit platforms.
- Experience specifically in B2B and lead-generation campaigns.
- Strong understanding of analytics, attribution models, tracking mechanisms, and reporting tools.
- A testing and experimentation mindset to continuously improve campaign results.
- Knowledge of AI and automation applications in paid advertising.
- Ability to link campaign performance metrics directly to business outcomes.

Preferred Qualifications and Benefits
- Experience working in SaaS, software development, or technology services is highly desirable.
- Familiarity with HubSpot CRM, landing page optimization, retargeting strategies, and audience segmentation will be considered an advantage.

This role offers the opportunity to work in a dynamic environment where data-driven decision-making and collaboration with sales teams are key to success. If you are passionate about paid advertising and eager to contribute to a growing tech-focused company, this position could be an excellent fit.