B2B Paid Campaign Specialist – IT Services

PureLogics is seeking a skilled Paid Campaign Specialist with 1 to 3 years of practical experience in paid advertising, ideally within B2B, software services, or technology sectors. This role is based in Johar Town, Lahore, and requires on-site work. The successful candidate will be responsible for managing and optimizing paid campaigns across multiple platforms to drive lead generation and improve overall campaign performance.

Key Responsibilities
- Plan, execute, and continuously optimize paid advertising campaigns on LinkedIn, Google, Meta, and Reddit Ads.
- Develop and test various ad copy, creative assets, target audiences, and landing pages to maximize campaign effectiveness.
- Manage tracking tools including GA4, pixels, tags, and conversion tracking to ensure accurate measurement of campaign results.
- Monitor campaign performance metrics closely, focusing on leads, conversions, and cost per lead (CPL), and make data-driven adjustments.
- Collaborate with the sales team to enhance lead quality and improve conversion outcomes.
- Prepare detailed performance reports that include actionable insights and recommendations for future campaigns.

Required Qualifications
- 1 to 3 years of hands-on experience in paid advertising, with a strong focus on B2B and lead-generation campaigns.
- Proven expertise in managing campaigns on LinkedIn, Google Ads, Meta (Facebook/Instagram), and Reddit Ads platforms.
- Solid understanding of analytics, attribution models, tracking mechanisms, and reporting tools.
- A strong testing and experimentation mindset to continually improve campaign results.
- Knowledge of AI and automation tools as they apply to paid advertising strategies.
- Ability to link campaign performance metrics directly to business outcomes and objectives.

Preferred Qualifications and Additional Skills
- Experience working in SaaS, software development, or technology services industries is highly desirable.
- Familiarity with HubSpot marketing tools, landing page optimization techniques, retargeting strategies, and audience segmentation will be considered a plus.

This position offers an excellent opportunity to work in a dynamic environment where data-driven decision-making and innovative advertising approaches are valued. If you are passionate about paid media and eager to contribute to a growing tech-focused company, PureLogics welcomes your application.