B2B Sales Executive – Fresh Produce

We are looking for a motivated B2B Sales Executive with over two years of experience to join our team and drive local sales of fresh fruits and vegetables. The successful candidate will focus on developing and nurturing strong business relationships with retailers, supermarkets, restaurants, hotels, wholesalers, and other institutional buyers. This role offers a valuable opportunity for career advancement within the fresh produce industry, specifically in local B2B sales.

Key Responsibilities
- Identify and approach potential local business clients to generate new sales opportunities.
- Build and maintain strong relationships with existing and prospective customers to foster loyalty and repeat business.
- Follow up promptly on sales leads, customer inquiries, quotations, and orders to ensure seamless transactions.
- Collaborate closely with procurement, logistics, and quality teams to ensure timely deliveries and consistent product availability.
- Understand customer needs thoroughly and recommend appropriate products and pricing options.
- Negotiate pricing, payment terms, and sales agreements to achieve and exceed business targets.
- Maintain accurate records of sales activities, customer communications, orders, and payments.
- Monitor local market trends, competitor pricing, seasonal availability, and customer demand to remain competitive.
- Identify opportunities to expand sales across retail, wholesale, HoReCa (Hotels, Restaurants, Cafes), and institutional channels.

Required Qualifications
- Minimum of 2 years’ experience in B2B sales, preferably within fresh produce, FMCG, food distribution, or related industries.
- Strong communication, negotiation, and relationship-building skills.
- Proven track record in client acquisition, lead generation, and account management.
- Good understanding of local market dynamics, pricing strategies, and customer requirements.
- Demonstrated ability to consistently meet sales targets and develop long-term business partnerships.

Preferred Qualifications and Benefits
- Competitive monthly salary ranging from Rs80,000 to Rs150,000.
- Work location is in-person at Karachi, Gulshan-E-Iqbal, with preference given to candidates who can reliably commute or are willing to relocate prior to joining.
- Opportunity to work in a dynamic and growing sector with potential for career growth in fresh produce sales across multiple channels including retail, wholesale, and HoReCa.

Candidates applying for this position should be prepared to discuss their current and expected salary during the recruitment process. We seek a proactive individual eager to contribute to business growth and build lasting client relationships within the fresh produce market.