B2B Sales Executive – Fresh Produce

We are seeking a motivated B2B Sales Executive with over two years of experience to join our team and drive local sales of fresh fruits and vegetables. The successful candidate will focus on developing and maintaining strong business relationships with retailers, supermarkets, restaurants, hotels, wholesalers, and other institutional buyers. This role offers an excellent opportunity for professionals aiming to advance their career in local B2B sales within the fresh produce industry.

Key Responsibilities
- Identify and approach potential local business clients to generate new sales opportunities.
- Build and maintain strong relationships with existing and prospective customers.
- Follow up on sales leads, customer inquiries, quotations, and orders to ensure smooth transactions.
- Coordinate with procurement, logistics, and quality teams to guarantee timely deliveries and product availability.
- Understand customer requirements and recommend suitable products and pricing options.
- Negotiate pricing, payment terms, and sales agreements to meet business targets.
- Maintain accurate records of sales activities, customer communications, orders, and payments.
- Monitor local market trends, competitor pricing, seasonal availability, and customer demand.
- Identify opportunities to expand sales across retail, wholesale, HoReCa (Hotels, Restaurants, Cafes), and institutional channels.

Required Qualifications
- Minimum of 2 years of experience in B2B sales, preferably within fresh produce, FMCG, food distribution, or related industries.
- Strong communication, negotiation, and relationship-building skills.
- Proven experience in client acquisition, lead generation, and account management.
- Good understanding of local market dynamics, pricing strategies, and customer requirements.
- Demonstrated ability to meet sales targets and develop long-term business partnerships.

Preferred Qualifications and Benefits
- Candidates residing in or willing to relocate to Karachi, specifically Gulshan-E-Iqbal, are preferred to ensure reliable commuting or relocation before starting work.
- Competitive monthly salary ranging from Rs80,000 to Rs150,000 based on experience and performance.
- Opportunity to work in person within a dynamic and growing fresh produce sales environment.

Applicants should be prepared to answer questions regarding their current and expected salary during the application process. This role requires a hands-on approach and a strong commitment to local market engagement.

If you are passionate about sales and have the relevant experience in B2B sales within the fresh produce or related sectors, this position offers a promising path for career growth and success.