B2B Sales Executive - Ecert

Ecert provides mandatory online training to care homes and care groups throughout the UK, helping care providers maintain compliance with the Care Quality Commission (CQC) regulations. With an established customer base and a product that clients regularly renew, there remains significant opportunity to expand within a growing market of care providers.

Key Responsibilities
- Make high volumes of outbound calls daily to UK care providers using company and self-generated call lists, supported by email and LinkedIn outreach.
- Respond promptly to inbound marketing leads, contacting new enquiries on the same day to convert them quickly; these leads supplement but do not replace your outbound pipeline.
- Manage the entire sales process independently, including discovery calls, conducting brief screen-share demos, providing quotes, addressing objections, and closing deals.
- Identify and engage with key decision-makers such as care home owners, registered managers, and training leads across both single-site homes and multi-site groups.
- Maintain accurate and up-to-date records of all calls and sales activities in CloudTalk and HubSpot, including detailed notes, next steps, and weekly sales forecasts.
- Transition new customers smoothly to the onboarding team after closing, then return focus to outbound sales efforts.
- Provide regular feedback to the team on common objections and successful sales tactics to help refine the sales approach.

Required Qualifications
- Minimum of 3 years’ experience in outbound phone sales targeting UK or US businesses, such as roles in lead generation, BPO sales teams, or B2B telesales.
- Proven ability to close sales independently rather than solely setting appointments for others.
- Excellent spoken English with confidence to engage in natural, persuasive conversations with UK business owners.
- Strong written communication skills for professional follow-up emails and LinkedIn messaging.
- Comfortable conducting short screen-share demonstrations, handling objections effectively, and confidently asking for the sale.
- Willingness and stamina to spend the majority of the working day on the phone.
- Resilience to handle rejection positively, learn from it, and persistently continue outreach efforts.
- Experience with CRM systems, particularly HubSpot, and familiarity with dialler software is advantageous.
- No prior care-sector experience required; comprehensive training on the product, market, and CQC regulations will be provided.

Preferred Qualifications and Benefits
- Competitive base salary complemented by uncapped commission on every sale closed.
- Full product and sales training from the first day to ensure you are well-equipped for success.
- A supportive, collaborative team culture where ideas are encouraged, ownership is valued, and contributions are recognised.
- An open work environment that promotes agility, curiosity, excellence, care, and accountability as core values guiding daily performance and teamwork.

Success in this role is measured by daily engagement with decision-makers, the number of demos booked and completed, conversion rates from demos to sales, new customers acquired, and monthly revenue targets achieved. The company fosters a culture where employees are empowered to take responsibility, contribute ideas, and uphold the highest standards of integrity and professionalism.