Al Ghani International, a leading manufacturer and exporter of premium Miswak products serving markets across the USA, Europe, GCC, and beyond, is looking for an experienced International SEO Specialist. This part-time, on-site role is based in Sabzazar, Lahore, offering flexible hours of four hours daily from Monday to Friday. The ideal candidate will be a self-motivated professional responsible for driving the company’s organic search strategy to generate sustainable leads and expand international B2B sales inquiries. This position requires close collaboration with management, content creators, designers, and developers to improve website visibility, topical authority, and conversion rates across diverse global markets.
Key Responsibilities
- Develop and execute a comprehensive International SEO strategy focused on attracting qualified B2B export leads.
- Enhance organic search rankings and increase qualified sales inquiries from key regions including the USA, Europe, and GCC.
- Conduct advanced keyword research, analyze search intent, and benchmark competitors tailored to international audiences.
- Perform detailed technical SEO audits to identify and resolve website performance issues in partnership with development teams.
- Improve website crawlability, indexing, Core Web Vitals, site architecture, internal linking, and overall technical SEO health.
- Optimize mobile and desktop responsiveness, page speed, and general website performance.
- Plan and optimize commercial landing pages, product and category pages, blogs, and country-specific content aligned with buyer intent.
- Build topical authority on relevant subjects such as Miswak, Salvadora Persica, private-label manufacturing, wholesale supply, and export.
- Implement structured data (Schema Markup), metadata optimization, URL structuring, and on-page SEO enhancements.
- Develop ethical link-building strategies through digital PR, guest posting, export directories, and industry-relevant websites.
- Optimize content for AI-powered search platforms using Semantic SEO, Entity SEO, AEO, and GEO principles.
- Create content strategies, prepare keyword briefs, review content before publication, and write or update page descriptions as needed.
- Monitor website performance using tools like Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and others.
- Prepare monthly SEO reports with actionable insights and recommendations.
- Stay updated on Google algorithm changes, AI search trends, and international SEO best practices while identifying new growth opportunities.
Required Qualifications
- 4 to 6 years of proven SEO experience with demonstrable results.
- Strong expertise in International SEO, Technical SEO, and B2B/export-focused website optimization.
- Deep understanding of search intent, semantic SEO, topical authority, and content planning.
- Proficiency with SEO tools including Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, Microsoft Clarity, and Google PageSpeed Insights.
- Working knowledge of HTML, CSS, structured data (Schema.org), and basic JavaScript SEO concepts.
- Experience with WordPress CMS, SEO plugins, and basic website management and maintenance.
- Ability to independently manage tasks, prioritize effectively, and meet deadlines.
- Strong analytical, reporting, communication, and problem-solving skills.
Preferred Qualifications and Additional Information
- Familiarity with AI Search Optimization (AEO and GEO) and modern AI-driven search platforms is highly desirable.
- Basic website development skills to implement SEO recommendations.
- Performance will be measured by growth in qualified international B2B inquiries, organic traffic, keyword rankings, website health, backlink quality, user engagement, and AI search visibility.
- The ideal candidate is results-oriented, capable of taking full ownership of organic marketing efforts, and focused on driving tangible business growth through SEO.
This position requires in-person attendance at the Sabzazar, Lahore office. Candidates are encouraged to submit an updated resume, portfolio or case studies showcasing previous SEO successes, examples of measurable results, expected monthly compensation, and availability to join.