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Job Description

JOB DESCRIPTION 

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at Bester Capital Media, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, and social media management.
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
  • Plan and execute digital marketing campaigns
  • Monitor and analyze effectiveness of marketing content
  • Develop and manage website content
  • Find and target audiences

Qualifications

  • BSc degree in Marketing, Digital technologies or relevant field
  • 5+ year of marketing experience
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, social media management
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels·
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Screaming Frog)
  • Experience in setting up and optimizing Google Ads and YouTube campaigns
  • Working knowledge of technical SEO web requirements and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Content creation skills
  • Excellent communication and organizational skills
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills  

 

 

 

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Dec 19, 2019
Posting Date:
Nov 19, 2019
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Bester Capital Media

Information Technology · 101-200 employees - Lahore

Dubai’s leading digital marketing & advertising agency. As a full-service media company, we help brands increase ROI, attract customers, convert leads & more.

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