Posted Jun 30, 2026 286 views
Salary Range: PKR 70000- 150000
Experience: 4 Years
Location: Initially remote, with a high probability of transitioning to on-site in Lahore within the next six months
Company Description BetterPayroll is a cloud-first payroll platform built specifically for Australian small and medium-sized enterprises. The company focuses on simplifying complex and high-risk payroll processes driven by evolving ATO regulations, modern awards, and Single Touch Payroll (STP) Phase 2 requirements. By replacing manual systems, BetterPayroll helps businesses reduce costly errors, underpayments, and compliance issues. Team members contribute to a purpose-driven product that supports Australian businesses in managing payroll with greater accuracy, reliability, and confidence.
About Role:
In this role, you’ll turn search insight into action - optimising pages, sharpening content, and improving the web experience to grow qualified traffic and support conversion. It’s a great fit for someone hands-on, commercially minded, and ready to make a visible impact.
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Optimise website content using best practice in SEO, GEO and content design to improve discoverability, engagement and conversion.
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Review and uplift page structure, headings, metadata, internal linking and on-page copy to support search intent and user needs.
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Partner with the Integrated Communications team to adapt and refine content so it performs effectively in a web environment.
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Identify content improvement opportunities through analytics, search insights and performance data.
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Make recommendations to improve user journeys, page effectiveness and conversion pathways across the website.
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Work with digital and technical stakeholders to help translate business and user needs into effective web outcomes.
Responsibilities
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About You
You are a detail-oriented, digitally minded content professional with a passion for creating clear, effective, and high-performing web experiences. You combine strong writing capability with a practical understanding of SEO, GEO, and digital marketing, enabling you to create content that performs for both users and the business.
What we need from you:
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4+ years in SEO, organic search optimisation, digital performance, or closely related digital roles with strong on-page SEO expertise (B2B/tech/agency experience is a bonus).
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Strong ability to write and optimise clear, effective, SEO-friendly web copy, including landing pages, headings, metadata, and calls to action
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Practical understanding of UX principles, usability, and information architecture, and how they influence SEO performance and on-page engagement.
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Strong understanding of SEO fundamentals, including keyword research, intent mapping, on-page optimisation, internal linking, and content architecture.
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Practical experience applying GEO/AEO techniques to improve performance in AI-assisted search.
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Hands-on experience with CMS platforms such as Drupal, WordPress, Contentstack, or Contentful.
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Experience with tools such as Google Search Console, GA4, analytics platforms, Hotjar, or similar to diagnose performance and prioritise improvements.
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Relevant tertiary qualifications in marketing, communications, digital media, journalism, or a related field. Relevant tertiary qualifications in marketing, communications, digital media, journalism, or a related field.
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Excellent written and verbal communication skills.
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Strong stakeholder skills and ability to work collaboratively.
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Attitude and behaviour align with Better Payroll Australia’s core values.
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Skills
Betterpayroll
What is your Competitive Advantage?
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