Digital Marketing Manager

BIG Ventures Inc is seeking a strategic and data-driven Digital Marketing Manager to spearhead our online growth initiatives. In this pivotal role, you will own the marketing roadmap and execute innovative campaigns that connect our brand with customers and influencers across various digital platforms. You will leverage your expertise in SEO, social media management, email marketing, and pay-per-click strategies to enhance our digital presence while overseeing a team of 18 marketing professionals. Your leadership will be critical in achieving our marketing objectives and driving measurable results.

Responsibilities

Research and analyze current marketing strategies by monitoring industry trends and examining comparable campaigns to inform decision-making.
Develop and manage multi-channel marketing campaigns including email, social media, paid advertising, and organic outreach to maximize brand visibility.
Establish key performance indicators (KPIs) such as website traffic, conversion rates, and return on investment (ROI) to measure campaign success and optimize performance.
Collaborate with the content and paid media teams to ensure cohesive messaging and execution across all channels.
Perform A/B testing on creatives, copy, and landing pages to enhance engagement and conversion rates.
Implement basic marketing automation setups including welcome flows, retargeting strategies, and other automated campaigns for increased efficiency.
Cultivate and maintain partnerships with influencers and affiliates to broaden our reach and amplify brand messages.
Provide leadership to a team of 18 marketing professionals by guiding them towards our marketing goals and fostering an environment of collaboration and innovation.
Analyze results from various campaigns and adjust strategies based on data insights to continuously improve performance.
Maintain organized documentation of all marketing activities and ensure alignment with the overall business strategy for growth.