Posted Sep 12, 2022 310 views
Blue Technologies is looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
The candidate will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics and WebTrends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Skills
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Blue Group Of Companies
Alhamdulilah! Blue Group of companies started its operations in 1998 from Lahore, Pakistan. It began by providing Architectural design and construction services to the local market. In the year 2005, with the collaboration of WPZ distribution LLC, USA, the group emerged in the global market as a leading provider of on-line printing services along with other IT related services. Based on its experience of the international market In year 2010, the group added to its portal a complete setup of in-house printing and production setup and offered services to the local market under the name of Blue Media.
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