· Manage adaptation of English-based existing creative and copywriting concepts to Urdu. Mandatory understanding of customers’ profiles, needs, concerns, language, etc.
· Show creativity and out of the box thinking in order to provide attractive communication to our customers, to ease understanding of marketing materials and to push sales.
· Provide catalog copywriting which includes creation of product names, catch phrase and text. Importance of understanding product’s features and benefits to customers. Consideration of multiple factors such as information source, product composition, speech relevant to customers’ profile and education, space allocated to each product.
· Familiarizing themselves with the product, target audience and competitor activities in the market
· Brainstorming ideas and concepts for the visual and words with other members of the creative team
KEY SKILL & KNOWLEDGE
· The ability to write good, clear copy in a variety of styles with accurate spelling and grammar
· Excellent translation and proofreading skills fron English to Urdu with accuracy and attention to detail.
· Commercial awareness with the ability to understand the target audience;