Book Marketing, Amazon Listing & PR Specialist

We are seeking an experienced Book Marketing, Amazon Listing, and PR Specialist to join our team in a hybrid role based in Lahore. The ideal candidate will play a crucial role in launching, promoting, and growing a new book across Amazon and various other channels. This position requires a proactive individual who can manage the entire marketing process, from optimizing the Amazon listing to securing media opportunities and enhancing the author’s visibility. The role is available immediately and offers a competitive monthly salary range.

Key Responsibilities

- Create and optimize the Amazon book listing, including crafting the title, subtitle, description, keywords, categories, and author information to maximize appeal and accuracy.
- Implement Amazon SEO best practices to improve the book’s discoverability and ranking on the platform.
- Develop and execute a comprehensive book marketing and launch strategy tailored to target audiences.
- Research and identify relevant podcasts, speaking engagements, conferences, and media outlets that align with the book’s niche.
- Conduct outreach to podcast hosts, event organizers, influencers, and media contacts to secure promotional opportunities.
- Increase the book’s visibility, credibility, and sales on Amazon through strategic marketing efforts.
- Design and manage promotional campaigns and marketing materials as needed to support the launch and ongoing sales.
- Monitor the performance of the Amazon listing regularly and recommend improvements based on analytics and market trends.
- Track all outreach activities, bookings, marketing campaigns, and their results to ensure effective project management.
- Support the author with personal branding initiatives and enhance their online presence to build a broader audience.

Required Qualifications

- Proven experience in book marketing, Amazon KDP or Amazon book listing optimization, public relations, or author promotion.
- Strong knowledge of Amazon SEO, including keyword research, category selection, and listing optimization techniques.
- Demonstrated ability to secure podcast appearances and speaking engagements is highly preferred.
- Excellent English communication skills, both written and verbal, with strong outreach capabilities.
- Strong research skills coupled with effective networking and follow-up abilities.
- Ability to work independently, manage multiple tasks, and deliver results promptly.
- Previous experience promoting books or authors is considered a significant advantage.

Preferred Qualifications and Benefits

Candidates who can take full ownership of the project and demonstrate a strategic approach to Amazon listing optimization, book marketing, podcast outreach, and author visibility will be highly valued. The role offers a hybrid work arrangement based in Lahore, combining remote work flexibility with in-person collaboration. The monthly compensation ranges from Rs42,000 to Rs170,000, reflecting experience and expertise.

This position is ideal for a motivated marketing professional passionate about the publishing industry and eager to contribute to the success of a new book launch. If you have a strong background in book promotion and a knack for building author platforms, this opportunity offers a dynamic and rewarding environment.