Book Marketing & PR Specialist

We are seeking an experienced Book Marketing, Amazon Listing, and PR Specialist to join our team in a hybrid role starting immediately. The ideal candidate will play a pivotal role in launching, promoting, and growing a new book across Amazon and various other channels. This position requires a proactive individual who can manage the entire marketing process, from optimizing the Amazon listing to securing media opportunities, ultimately increasing the book’s visibility and sales.

Key Responsibilities
- Create and optimize the Amazon book listing, including crafting the title, subtitle, description, keywords, categories, and author information to maximize appeal.
- Implement Amazon SEO best practices to enhance discoverability and improve search rankings.
- Develop and execute a comprehensive book marketing and launch strategy tailored to target audiences.
- Research and identify relevant podcasts, speaking engagements, conferences, and media outlets that align with the book’s theme and target market.
- Conduct outreach to podcast hosts, event organizers, influencers, and media contacts to secure promotional opportunities.
- Increase the book’s visibility, credibility, and sales performance on Amazon through strategic marketing efforts.
- Design and coordinate promotional campaigns and marketing materials as needed to support the launch and ongoing promotion.
- Monitor the performance of the Amazon listing regularly and recommend improvements based on analytics and market trends.
- Track all outreach activities, bookings, marketing initiatives, and results to measure effectiveness and optimize future efforts.
- Support the author in building personal branding and enhancing online visibility across relevant platforms.

Required Qualifications
- Proven experience in book marketing, Amazon KDP or Amazon book listing optimization, PR, or author promotion.
- Strong knowledge of Amazon SEO, including keyword research, category selection, and listing optimization techniques.
- Demonstrated ability to secure podcast appearances and speaking engagements is highly preferred.
- Excellent English communication skills, with the ability to conduct professional outreach and follow-up effectively.
- Strong research capabilities, networking skills, and persistence in managing outreach campaigns.
- Ability to work independently, manage multiple tasks, and deliver results within tight timelines.
- Previous experience promoting books or authors is a significant advantage.

This role offers the opportunity to take full ownership of the book marketing project, focusing on Amazon listing optimization, strategic outreach, and enhancing the author’s overall visibility. The successful candidate will be instrumental in driving the book’s success through innovative marketing strategies and strong relationship-building efforts.