Branch Banking at Axis Bank serves as the primary point of contact for millions of retail customers, playing a crucial role in the bank’s overall strategy. Branches are instrumental in mobilizing deposits, particularly from New-To-Bank (NTB) customers, and act as key drivers in enhancing customer engagement across a wide range of products and services. The Branch Relationship Officer (BRO) is an essential member of this team, responsible for delivering tailored financial solutions by promoting the bank’s products and services to both existing and new customers. This role involves actively generating referrals, conducting customer visits, and ensuring high-quality service delivery within the branch environment.
Key Responsibilities:
- Provide financial solutions by cross-selling the bank’s retail and third-party products such as life insurance, general insurance, mutual funds, and loans, aligned with assigned targets.
- Consistently achieve monthly business budgets set by the organization.
- Generate leads and referrals to expand the customer base and increase product penetration.
- Participate in marketing activities and conduct customer visits outside the branch to promote banking products.
- Engage with existing customers to increase deposits and cross-sell additional products tailored to their needs.
- Process customer transactions and service requests accurately and within defined turnaround times, ensuring end-to-end closure.
- Address customer queries promptly and provide effective solutions to minimize complaints.
- Adhere strictly to all regulatory and compliance guidelines applicable to banking operations.
- Ensure all audit requirements are met to achieve optimal audit ratings.
- Complete mandatory certifications relevant to the role, including EUIN and SP Certification.
- Participate in ongoing learning and training programs conducted by the bank.
- Maintain daily records of customer interactions in the bank’s CRM system.
- Support and actively participate in various bank initiatives, campaigns, and drives as directed.
Required Qualifications:
- Graduation or Post-Graduation from a recognized institute.
Role Proficiencies:
- Strong knowledge of banking regulations and industry norms.
- In-depth understanding of banking products and services.
- Excellent communication skills, both verbal and written, in English and the local language.
- Ability to work effectively under pressure and meet deadlines.
- Strong networking and relationship-building capabilities.
Axis Bank fosters an inclusive work environment and encourages applications from women, LGBTQIA+ individuals, and persons with disabilities of all ages. This role offers an opportunity to be part of a dynamic team that values diversity and is committed to professional growth and customer-centric service.
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