Branch Banking at Axis Bank serves as the primary point of contact for millions of retail customers and plays a vital role in the bank’s overall strategy. The branches are instrumental in mobilizing deposits from New-To-Bank (NTB) customers and act as key drivers for customer engagement across a wide range of products and services. As a Branch Relationship Officer (BRO), you will be an essential part of this team, responsible for delivering tailored financial solutions by offering the bank’s products and services to both existing and new customers. Your role will involve actively acquiring new customers through referrals and customer visits, while also maintaining strong relationships with your portfolio of clients to cross-sell relevant banking products. Additionally, you will ensure timely processing of customer transactions and service requests, and may be assigned teller duties as needed. Promoting alternative banking channels such as internet, mobile, and WhatsApp banking will also be part of your responsibilities.
Key Responsibilities:
- Provide financial solutions by cross-selling the bank’s retail and third-party products, including life insurance, general insurance, mutual funds, and loans, in line with assigned targets.
- Consistently achieve monthly business budgets as set by the organization.
- Generate referrals and leads to expand the customer base for the bank’s products.
- Participate in marketing activities and conduct customer visits outside the branch to promote banking products.
- Engage with existing customers to increase deposits and cross-sell additional products.
- Ensure timely and accurate processing of customer transactions and service requests within defined turnaround times.
- Address customer queries effectively to minimize complaints and enhance customer satisfaction.
- Adhere strictly to all regulatory and compliance guidelines applicable to banking operations.
- Meet audit requirements to achieve optimal audit ratings.
- Complete all mandatory certifications related to the role, such as EUIN and SP Certification.
- Participate in ongoing learning and training programs conducted by the bank.
- Maintain daily records of customer interactions in the bank’s CRM system.
- Actively support and participate in bank initiatives, campaigns, and drives as directed.
Required Qualifications:
- Graduation or Post-Graduation from a recognized institute.
Role Proficiencies:
- Strong knowledge of banking regulations and industry norms.
- In-depth understanding of banking products and services.
- Excellent verbal and written communication skills in English and the local language.
- Ability to work under pressure and meet deadlines consistently.
- Strong networking and relationship-building skills.
Axis Bank is committed to fostering an inclusive work environment and encourages applications from women, LGBTQIA+ individuals, and persons with disabilities (PwD) of all ages. We welcome you to bring your authentic self to the team and contribute to our shared success.