Brand & Growth Lead

We are seeking a creative, commercially minded, and resourceful Brand & Growth Lead to take full ownership of marketing opportunities from concept through to execution. This hands-on role requires identifying growth opportunities, developing and launching campaigns, guiding content creation, targeting the right audiences, testing ideas, measuring outcomes, and continuously optimizing performance. The successful candidate will work closely with the Founder/CEO and play a pivotal role in driving the growth and positioning of RAGE Custom across international markets.

Key Responsibilities
- Develop and implement brand and growth strategies tailored for international markets.
- Identify new customer segments, market opportunities, partnerships, and revenue streams.
- Plan, launch, and optimize marketing campaigns across multiple channels.
- Create campaign concepts, messaging, content ideas, and detailed creative briefs.
- Oversee content production, social media, email marketing, community engagement, outreach, and other growth initiatives.
- Conduct research on competitors, customers, market trends, and emerging opportunities.
- Design and execute customer acquisition and outreach strategies.
- Explore and test new marketing channels and growth tactics.
- Collaborate with designers, content creators, and team members to produce polished marketing assets.
- Utilize AI tools effectively for research, ideation, content development, analysis, and workflow automation.
- Monitor marketing performance metrics and leverage data to refine campaigns and inform decision-making.
- Track customer feedback and market responses to identify areas for improvement.
- Establish repeatable marketing processes and systems based on successful initiatives.
- Partner closely with the Founder/CEO on product launches, campaigns, partnerships, and strategic growth projects.

Required Qualifications
- 5 to 8 years of relevant experience in brand marketing, growth marketing, digital marketing, content marketing, product marketing, or related fields.
- Demonstrated success in creating, launching, growing, or significantly enhancing a brand, product, campaign, community, or marketing initiative.
- Strong understanding of brand building, customer acquisition, digital marketing, and growth strategies.
- Excellent creative judgment with the ability to translate ideas into actionable execution.
- Proven experience managing marketing campaigns end-to-end.
- Strong research, analytical, and problem-solving capabilities.
- Ability to align marketing activities with commercial objectives and business results.
- Excellent written and verbal communication skills in English.
- Proficiency in using AI tools for research, content creation, ideation, analysis, and productivity enhancement.
- Strong project management and coordination skills.
- Self-motivated with the ability to take ownership and drive projects to completion independently.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related discipline. Graduates from reputable universities such as LUMS, NUST, FAST, BNU, or equivalent institutions are preferred.

Preferred Qualifications and Benefits
- Experience working with international brands or e-commerce businesses.
- Familiarity with targeting markets in the US, UK, EU, or Middle East.
- Background in sports, apparel, lifestyle, consumer products, or related industries.
- Hands-on experience with Shopify, WooCommerce, email marketing, paid advertising, SEO, analytics, or CRM platforms.
- Experience in influencer marketing, partnerships, community building, or B2B outreach.
- Skilled in integrating AI tools into marketing strategy and execution.
- Experience working with international customers and managing cross-border business initiatives.

This position offers a competitive salary range of Rs250,000 to Rs300,000 per month and operates on a hybrid remote basis from Lahore.