Brand Manager– Biologics & Biosimilars

The Brand Manager – Biologics & Biosimilars will be responsible for developing and implementing the commercial strategy for the biologics and biosimilars portfolio in Pakistan, with a primary focus on oncology and specialty care. This role involves leading brand planning, market development, launch readiness, stakeholder engagement, and in-market execution. The Brand Manager will collaborate closely with cross-functional teams including Sales, Medical, Regulatory, Market Access, Supply Chain, and Finance to drive awareness, differentiation, adoption, and sustainable growth of biologic and biosimilar products in a competitive and evolving healthcare market.

Key Responsibilities:
- Develop and implement annual brand strategies and tactical plans for the biologics and biosimilars portfolio.
- Define brand positioning, value propositions, customer segmentation, targeting, key messages, and performance objectives.
- Lead market development initiatives, focusing on oncology and specialty-care markets for both originator biologics and biosimilars.
- Analyze market dynamics, treatment pathways, competitor activity, customer needs, access barriers, pricing trends, and growth opportunities.
- Manage commercial launch planning and ensure launch readiness for new biologic and biosimilar products.
- Coordinate cross-functional launch activities involving Commercial, Medical, Regulatory, Market Access, Supply Chain, and Finance teams.
- Develop healthcare professional (HCP) engagement and educational programs to support understanding, confidence, and adoption of biologics and biosimilars.
- Establish and maintain strong relationships with key stakeholders such as specialists, healthcare institutions, key opinion leaders, and decision-makers.
- Design and execute promotional campaigns, scientific-commercial communications, and customer engagement initiatives in compliance with local regulations and company standards.
- Monitor brand performance, market share, customer adoption, competitive developments, and execution effectiveness.
- Translate market insights and customer feedback into actionable brand strategies and commercial initiatives.
- Support forecasting, demand planning, budgeting, performance tracking, and business reviews for the portfolio.
- Collaborate with regional and global teams to tailor broader biologics and biosimilars strategies to the Pakistan market.
- Drive cross-functional alignment and ensure effective execution of brand priorities.

Required Qualifications:
- Bachelor’s degree in Pharmacy, Life Sciences, Business Administration, Marketing, or a related field.
- 3 to 5 years of experience in pharmaceutical marketing, brand management, or a related commercial role.
- Minimum of 2 years’ relevant experience in oncology.
- Strong understanding of oncology customers, treatment pathways, healthcare stakeholders, and market dynamics.
- Good knowledge of the Pakistan pharmaceutical and healthcare environment, including institutional business, procurement, access, and reimbursement.
- Experience in competitive analysis, market research, customer insights, forecasting, and commercial planning.
- Understanding of commercial considerations related to biologics and biosimilars, such as differentiation, physician confidence, patient access, switching, pricing, and competitive positioning.
- Fluent in English.

Preferred Qualifications and Additional Information:
- MBA or relevant postgraduate qualification is preferred.
- Experience with originator biologics and/or biosimilars is highly desirable.
- Background in specialty-care marketing, product launches, market development, or lifecycle management is an advantage.
- Strong strategic marketing and brand management skills with the ability to translate business strategy into measurable execution plans.
- Excellent analytical, commercial, and financial acumen.
- Strong stakeholder management, communication, presentation, and influencing skills.
- High level of ownership, accountability, agility, and execution discipline.
- Ability to operate effectively in a complex, competitive, and rapidly evolving market environment.
- Regular domestic travel (approximately 20%) is expected to support customer engagement, field execution, key accounts, and business priorities.
- The role requires continuous sitting or standing for prolonged periods during the workday.

This position primarily supports the biologics and biosimilars portfolio with a strong emphasis on oncology and specialty care. The Brand Manager will be instrumental in building effective strategies for both originator biologics and biosimilars, ensuring successful product launches, market development, stakeholder engagement, access, adoption, and sustained brand growth.

Job Family: Product Management
Division: EPD Established Pharma
Location: Karachi, Pakistan
Work Shift: Standard